Visit Britain launches new film tourism campaign
VisitBritain has launched a new film tourism campaign to coincide with the release of Elizabeth, The Golden Age starring Cate Blanchett, Geoffrey Rush and Clive Owen, which will receive its Australian general release premiere today on the 15th of November.
The follow-up to Elizabeth follows the life of Queen Elizabeth I features a wealth of English locations.
Tourism bosses expect it to draw international and British visitors to iconic and heritage attractions throughout Britain.
Produced by Working Title Films and distributed by Universal Pictures worldwide, a dedicated Australian website, www.visitbritain.com.au/goldenage features a downloadable map of locations, film synopsis, a competition, link to the trailer, six different touring itineraries, a picture gallery and inspirational information on Britain’s ‘golden age of now’ for contemporary art, culture and taste.
Potential visitors will also be able to buy merchandise and book tickets to attractions associated with Elizabethan times.
Eleven film locations on the map include Brean Down in Somerset, Berkshire’s Dorney Court, St John’s College Cambridge, and Ely, Wells, Westminster and Winchester Cathedrals.
A further 15 Tudor locations and three royal destinations are also featured where international tourists can save money with VisitBritain’s Great British Heritage Pass.
The Pass allows international visitors free entry at around 580 attractions throughout England, Scotland, Wales and Northern Ireland and is a key element of the campaign.
Film tourism or ‘set-jetting’ is an increasingly popular holiday option. With 40% of potential visitors “very likely” to visit places from films or TV, VisitBritain expects the appearance of British locations in the film to help encourage many more visitors.
The Golden Age campaign will have particular appeal in Australia due to the top Australian talent starring in the film such as Cate Blanchett, Geoffrey Rush & Abbie Cornish as well as Britain’s castles and historic properties, pomp and ceremony of which have a strong appeal to Australian visitors.
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