Visit Lake Charles celebrates benefits of tourism in new campaign
Visit Lake Charles has launched the ‘Always Here’ campaign, an initiative designed to showcase the importance of tourism to the Southwest Louisiana economy.
The destination welcomed more than seven million visitors and generated $800 million in total spending in 2023, cementing its role as a premier travel destination.
It attracts visitors for leisure, conferences or events, participating in sports tournaments, or conducting business.
These diverse visitors check into hotels, dine in local restaurants, shop in boutiques, and experience all that Lake Charles and Southwest Louisiana have to offer.
“Visitors are a constant presence in coffee shops, restaurants, and stores, but they often go unnoticed,” said Timothy Bush, chief marketing officer for Visit Lake Charles.
“This campaign brings attention to that invisible but incredibly meaningful presence.”
At the center of the campaign is a powerful video titled “Always Here”, which shares the stories and motivations behind why visitors choose Lake Charles.
The video helps residents and business owners see the region through the eyes of a visitor and recognize how tourism enhances quality of life for locals.
To increase awareness, the campaign includes digital out-of-home (OOH) activations across the destination, with billboards and digital displays.
These visuals show how visitors intersect with local life through tipping servers, appreciating Southern hospitality, or sharing their experiences.
Local business participation is a key element of the campaign. Visit Lake Charles is inviting over 20 businesses, from retail and dining to wellness and services, to take part by:
Displaying campaign posters provided by Visit Lake Charles
Sharing campaign content and messaging on social media
Being featured on the official “Always Here” campaign landing page and Visit Lake Charles social media channels
Participating in “invisible guest” interviews with local or regional media to spotlight the visitor impact in Southwest Louisiana
“We want to show that visitors are more than just statistics. Tourism impacts every part of our community,” Bush said.
“By partnering with local businesses, we can build pride in the industry, connect the dots for residents, and emphasize that tourism is everyone’s business.”
Related News Stories: Lake Charles, Louisiana unveils new attractions for 2025 Louisiana Travel - TravelMole Antigua And Barbuda Black Pineapple Awards Launched To ... Crystal Celebrates 35 Years Of Being Exceptional At Sea - TravelMole The ASTA Verified Travel Advisor ® (VTA) certification program Glastonbury 2025: Boutique Camping At Glampville - TravelMole NYC Tourism + Conventions Names Julie Coker President And CEO ... Carnival Cruise Line hosts Prague getaway for Fun Ambassadors Visit Detroit - TravelMole Minneapolis' culinary icons
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt