Visit Tampa Bay launches the Riverwalk Attraction Pass, a new programme connecting all the attractions of the Tampa Riverwalk in one ticket.
It offers discounts to users while raising the profile of Tampa’s downtown attractions.
Similar to the very successful CityPASS program, which includes some of Tampa Bay’s largest attractions on one inclusive ticket for a discounted price, the Riverwalk Attraction Pass brings together many attractions as well as museums and centres that would have been traditionally excluded as part of a holistic programme.
Visit Tampa Bay worked closely with Bandwango and its mobile-friendly tech to introduce the downtown ticket.
Initial attractions on the Riverwalk Pass are the Florida Museum of Photographic Arts, the Henry B. Plant Museum, The Florida Aquarium, Glazer Children’s Museum, Tampa Museum of Art, Tampa Bay History Center, and the Pirate Water Taxi.
"The Riverwalk Attraction Pass is a great one-stop-shop for visitors and locals to experience the Hillsborough riverfront," says Santiago C. Corrada, president and CEO of Visit Tampa Bay.
"This pass not only gives consumers a chance to discover the treasures of the Tampa Riverwalk but it also continues to boost economic impact for our destination."
According to Billy Somerville, Director of Marketing and Communications of the Tampa Bay History Center, "For us, the Riverwalk Pass provides an opportunity to reach thousands of new visitors eager to experience Tampa Bay. We are delighted to be part of the Riverwalk Pass and thank Visit Tampa Bay for the considerable time and effort they dedicated to this unique programme."
Users access a mobile landing page to purchase the Riverwalk Attraction Pass.
After providing their information and receiving a link to their pass, users can add the pass to their home screen on their mobile devices to access anytime.
There is never anything to download and no bulky apps taking up space on a user’s phone.
Once at the attraction, their pass is scanned for admission.
The Riverwalk Attraction Pass is available for purchase at VisitTampaBay.com/Riverwalk-Pass.
