Visit USA Seeks Name Change Across Australia
The American Consulate General – Sydney, Australia – Jo-Anna Palmer, President of the Visit USA Committee proposed the adoption of a new moniker for the organization during the Annual General Meeting of the Visit USA Committee last week.
According to Ms Palmer:
“As our relationship with the Travel Industry Association of America in Washington, DC continues to grow, we feel it is vitally important to take full advantage of new opportunities to promote the USA as an International Destination, and therefore see great merit in using the new namesake “See America”, which is currently being adopted in other worldwide markets such as the UK & Canada.
New website materials, contacts and technology already being developed for the See America campaign can be made readily accessible to the media and consumers by adopting the new namesake.”
The decision will be put to a vote during an extraordinary General Meeting of the membership, due to take place on February 14th, when International members will be on hand from the USA for Travel Agent and Media training Seminars across the country.
The See America Seminars Take Place in February
This year, thousands of travel agents and media are expected to attend seminars in Sydney (13th February, Luna Park), Melbourne Grand Hyatt on the 15th and City Hall, Brisbane on February 16th.
The annual event is an industry highlight which brings to Australia, ‘top-shelf’ USA-based tour operators, destinations, wholesalers, attractions and airlines and is a “must-do” for consultants who sell the USA.
The event, highlighting travel to the USA is being co-sponsored by “Major League Baseball” and will be open to International Travel Consultants & the media on an RSVP basis. In addition to prizes and incentives for agents, food and beverage,as well as lively entertainment have been slated as part of the festivities.
According to the TIA, a 1% increase in international tourism generates:
· 151,000 new jobs
· $12.1 billion in expenditures
· $2 billion more in tax revenues
Graham Muldoon
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