VisitBritain and BA launch £1.6m campaign
VisitBritain and British Airways are launching a new £1.6 million jointly-funded marketing campaign tomorrow.
Called ‘Britain. A different picture around every corner’, the campaign is being funded 50/50 by the two and offers special fares to economy passengers.
The joint promotion also extends into media familiarisation trips and syndication of VisitBritain web content onto ba.com and consumer databases.
Laurence Bresh, director of marketing for VisitBritain, said: “Britain has more attractions per square mile than anywhere else in the world and we think the ‘Classic’ campaign will inspire visitors to travel the length and breadth of the country.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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