VisitBritain announces new strategy to promote tourism products overseas
VisitBritain has partnered with Destination Management Companies (DMCs) for the first time to promote more of England’s tourism products overseas.
The DMCs are Abbey Tours, AC Tours, Angela Shanley Associates, E-Voyages, Hotels & More and Jac Travel.
Visit England said the partnerships with the six DMCs would boost distribution of 20 Discover England Fund year one projects.
Visit Britain commercial director Carol Dray said: "This partnership will boost sales of the fantastic new and existing tourism products on offer in England and increase awareness of the exciting Discover England Fund projects.
"From gourmet garden trails in Kent and self-guided app-based tours in the Cotswolds to discovering the Great West Way, this partnership will turn inspiration to visit into bookings."
The three-year £40 million Discover England Fund, which started in 2016, aims to build world-class, bookable tourism products and get them to the right international customers at the right time.
VisitBritain said it would partner with the DMC’s in product development, training, educationals, sales support, incentives and shared marketing.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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