VisitBritain appoints US market SVP

Saturday, 26 Apr, 2024 0

National tourism agency VisitBritain has appointed Carl Walsh as its Senior Vice President, United States of America.

This newly created position is New York based where Walsh will spearhead VisitBritain’s initiatives across the US.

It focuses on implementing travel trade and communications strategies with the objective is to drive growth within the American market.

Among core duties, he will help deliver on collaboration with cross-government activities in the US.

VisitBritain’s EVP, The Americas, Australia & New Zealand, Paul Gauger said: “He brings extensive tourism knowledge to the role, drawing from decades of experience both in Britain and here in the US.”

“He has significant industry relationships and insight gained from working with the travel trade over many years at VisitBritain.”

The US continues to lead tourism’s recovery in the UK with record-breaking spend by American visitors based on the latest year-to-date figures for January to September 2023.

It is up 28% on 2019 even when adjusted for inflation.

Walsh said: “The US has consistently been a leading market to Britain, and we are committed to continuing to harness the valuable opportunities for growth.”

VisitBritain is expecting the US market to be worth £6.3 billion in 2024 with American visitors contributing almost £1 in every £5 of all inbound tourism spending.

It is forecasting 5.3 million visits from the US this year, up 17% on 2019.

Learn more about : Visit Britain ( N. America )

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers and holiday insurance. Es...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and magnificent nature, which should b...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in 1972, Carnival Cruise Line — “The World’...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the world. Our objecti...

WANDERERS WELCOME to MISSISSIPPI Mississippi is a state for all those who are wanderers at heart. From lush, forested Appalachian foothills to expansive Delta horizons...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges. As change accelerates, we cont...

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego B...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to share! Our guests tell us it’s because we offer the only g...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our payment gateway e...

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries in the Americas and Europe, offers domesti...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casi...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We partner with over 2,200 of the wo...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism i...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the country’s di...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could hide our sales telephone number from the website — b...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We work with a wide range ...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years of experience and local partne...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets modernity. We work tirelessly to promote Tokyo to attract do...