W Hotels coming to Playa del Carmen
Marriott International’s swanky W Hotels brand is checking in to Playa del Carmen.
Marriott signed an agreement with Fibra Inn to open the 218-room, oceanfront property by 2023.
It becomes the third W hotel in Mexico.
It will feature signature W brand amenities including FIT Fitness Center, AWAY spa, and WET Deck with a rooftop pool.
There will have several F&B venues and meetings and events space.
"This important signing underscores the impressive growth of our luxury portfolio in the region – and across Mexico. (It is) a destination ready for the brand’s bold design," said Laurent de Kousemaeker, Marriott’s chief development officer, Caribbean and Latin America.
Maryland based Marriott has a long working relationship with Fibra Inn.
They work together on seven hotels.
"This project will elevate the offering in this prime destination with this fun and energetic brand," said Fibra Inn CEO Oscar Calvillo.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent