Waikiki spreading the word
Waikiki is spending a half million dollars next year to target the North American and Japanese market as part of a three-year marketing campaign to revitalize the site.
“We are essentially re-branding a dream destination, Waikiki, and we have a very exciting story to tell,” said Les Enderton, executive director of the Oahu Visitors Bureau.
The area has undergone a series of redevelopment projects and upgrades.
“The Hilton is building its Grand Waikikian time-share tower, and the Sheraton hotels in Waikiki also are expected to undergo some major upgrades,” said the Honolulu Advertiser.
As part of the marketing effort, the area has a video that highlights the various different activities, food and entertainment in Waikiki.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments