Want to know more about email etiquette
Vertical Reponse has some great tips for us all when sending emails….read on!
We tell our customers all the time that it’s a good idea in your email marketing campaigns to remind your recipients where it is that they met you. At an event? At a tradeshow? A social gathering? Did they buy something from you or visit your store, even sign up on your website? Remember to include a line or two reminder and your unsubscribes will remain low.
Same goes for sending emails one on one. We all meet people every single day. Bottom line: if you don’t include something in the subject line or in the body of the email, your recipient may not remember who you are.
Get In The Address Book Fast – Timing is Everything
If you exchanged cards with someone, try to make sure you email them pretty quickly.
If you send an email a year later, chances are your business card went by the wayside, the circular wayside.
Subject Line Reminder
Blind Emails – I just asked our Marketing Manager Jess to send an email to a few of my colleagues to remind them to give us some collateral. I advised her to make sure she put either my name in the subject line and in the first paragraph include a reference to me since I first asked them for it.
If it was just sent from Jess without reference to me, chances are they wouldn’t recognize her and not take the action we needed them to.
Example of a Subject Line: Janine told me to contact you…
Emails to People You’ve Met – If you meet someone in the recent past, you should put something in the subject line reminding them of the specific event. This way they’ll remember that they’ve been to that event and it might spur them to open your email.
Example of a Subject Line: Great Meeting You At Last Week’s Dog Show
The Electronic Introduction
If you would like two people to meet, you should first ask them if they’d want to be introduced.
Then YOU should do it by email instead of giving each person the other’s email address. T
his way the person both are familiar with is you, and an email coming from you is more likely to get opened then if they each emailed each other.
Example of a Subject Line: Introduction: Elliot Meet Ashley, You’ll Hit It Off
Hope this helps. If you have any other ideas, do share!
Visit:
http://blog.verticalresponse.com/verticalresponse_blog/2008/04/reminding-recip.html
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