Wave of change
Majorcan hotel group takes holistic action towards plastic
Iberostar has launched a new initiative titled Wave of Change, designed to not only deliver a sustainable experience to their hotel guests but to unite employees, suppliers, customers and society as a whole to grow the sustainable tourism industry.
A fundamental part of this new initiative is the reduction of plastic waste. This not only applies to products and services relevant to end-consumers, but to their entire supply chain from third party suppliers to their own headquarters.
In a bid to reduce the amount of plastic deposited into seas and oceans every year, Iberostar became the first hotel chain whose rooms in Spain were complete free of single-use-plastic, a commitment which will extend to the company’s more than 120 hotels across the globe.
To achieve this, working with environmentally conscious suppliers is imperative in ensuring that Iberostar’s own eco-system is sustainable. The business works with carefully selected third parties to provide the delivery of sustainable products to their hotels. The likes of dispensers made up of 100 per cent recycled plastic and multi-use recyclables, plant-based bags, ecological wrist bands and packaging for mini-bar products will mean that Iberostar alone will eliminate 300 tonnes of waste each year in Spain
To ensure that the corporate headquarters of the Majorcan tourist group is completely aligned with the initiatives carried out in its hotels, Iberostar has eliminated all single-use plastics in the refurbishment of its headquarters and plastic water bottles have been completely replaced by reusable stainless-steel bottles. This will prevent more than 45,000 bottles annually from generating 1.35 tonnes of plastic waste.
Valere Tjolle
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt