Wendy Wu unveils first major TV ad campaign
Wendy Wu Tours launches its first ever major TV campaign, starting on Monday.
The advert will promote the Chinese specialist’s January offer of a free business class upgrade with Air China on selected group and private tours to China.
This campaign is part of a drive to increase awareness of the brand and its reach and become known as the ‘household name’ for travel to Asia.
The 30-second advert will be aired across a number of channels throughout January including Sky News, Sky Arts, ITV3 and More4.
"Our first major step into TV advertising provides us with an exciting start to 2017 and introduces Wendy Wu Tours to a wider audience, reinforcing our message that we are the first choice for all things Asia," said founder Wendy Wu.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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