WeRoad proposes a trade partnership adventure travel program

Building strong partnership with agencies

Early partnerships with Bluvacanze (Italy), Tourhub (UK) and Arrival Travel (Australia) highlight growing momentum behind the program. Active since March 2025, the Bluvacanze partnership serves 300,000 travelers per year across 600 travel agencies. Under these agreements, the majority of customers booking a WeRoad trip also purchase flights and travel insurance, creating additional margin opportunities for agents.

“We’re delighted to partner with WeRoad to bring their distinctive community-based travel experiences to our network,” says Seamus Conlon, CEO at Tourhub. “Their small groups, immersive itineraries, and focus on building connections that turn solo journeys into lasting friendships offer something fresh for the 25-49 age group and solo travelers, making them a strong complement to our portfolio.”

By partnering with WeRoad, agencies gain access to over 300 curated itineraries. But also to a competitive commission structure that rewards them for each individual booking, and flexible payment options. Agents can also earn extra rewards for every new customer they introduce to WeRoad, alongside ongoing incentives such as sales contests and bonus structures to recognize top performers.

Partners keep 100% of the commission on bundled airfare and travel insurance, maximizing earning potential. Bookings can be made manually or via WeRoad’s API for real-time integrations. Partners also benefit from hands-on training, tailored support, and access to familiarization (FAM) trips. They access WeMeets is WeRoad’s series of local events that keep its customers connected in their home cities.

With a customer base of over 200,000 travelers, €100M in revenue in 2024 (up 70% year-on-year), and a 4.7 Trustpilot rating, WeRoad has been elevating group adventure travel for solo travelers since launching in Italy in 2017. Around 90% of its customers join trips solo, drawn to the brand’s mission to create genuine friendships and tackle loneliness through shared travel experiences.

WeRoad operates in Italy, Spain, the UK, France and Germany, offering trips in each market’s language. In the UK, trips are tailored for English-speaking travelers in and beyond the UK. Its rapid growth is thanks to its highly engaged community of travelers, more than 3 million social media followers, and a distinct approach that blends adventure travel with meaningful connection.

WeRoad trips are led by a trained travel coordinator alongside local guides, and prioritize off-the-beaten-path adventures and authentic local experiences. Itineraries range from hiking through Patagonia to exploring hidden villages in Vietnam to celebrating Oktoberfest in the heart of Munich.