WestJet has introduced a new regional air service brand linking several destinations in Western Canada to Calgary.
WestJet Link was born after a capacity purchase agreement partnership with B.C.-based Pacific Coastal Airlines.
WestJet Link service will connect Lethbridge, Lloydminster, Medicine Hat, Cranbrook and Prince George to WestJet’s network hub at Calgary International Airport.
Service is on Pacific Coastal Airlines’ 34-seat Saab 340B aircraft which are being repainted in WestJet livery.
"A CPA with Pacific Coastal underscores WestJet’s commitment to offering more Canadians access to WestJet’s low fares and growing network," said Ed Sims, WestJet executive vice president, commercial.
"WestJet Link will be that connection to these communities and will offer more choice and more competition for air travellers, as well as more opportunities to earn and use WestJet Rewards."
"This new partnership between WestJet and Pacific Coastal will allow smaller communities within Alberta and British Columbia to take advantage of YYC’s extensive route network," said Bob Sartor, president and CEO of the Calgary Airport Authority.