What makes you special?
‘Meaningful’ brands outperformed the stock market by a staggering 206% between 2006 and 2016, according to the latest research by Havas Group.
But how many industry leaders believe it, and how many are confident enough to invest in their own brand and brand values rather than just throw more money at Google ads?
How important is brand in the travel marketplace, or has it just become a price war?
These will be the key issues up for debate at Designate’s first Speakeasy on March 29 in London, moderated by TravelMole’s Graham McKenzie.
Under the title ‘What makes you special?’, industry leaders will speak openly and candidly about their own strategies.
Here’s what some of the speakers have said so far:
‘Price – it is the only one that brings in any revenue- the others are all costs’ – Richard Singer, managing director TravelZoo
‘Brand is important to us, and we have built a strong brand’ – Brian Young, managing director of G Adventures EMEA
Price and promotion are king in the current consumer way of shopping, but our product and service are important to us, which is our brand – Mike Collins, owner Tropical Sky
Places are limited so to book your place at the event , please click here.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #222222; -webkit-text-stroke: #222222; background-color: #ffffff} span.s1 {font-kerning: none}
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent