What travelers want most: relaxation
Stress-free and relaxing holidays with a sprinkling of sightseeing are the most popular type of vacation for all travelers worldwide, according to an Ipsos-Reuters survey.
More than one-third of 18,778 consumers questioned in a survey in 24 countries opted for a low-key break.
That was nearly twice the number who chose an outdoor trip involving hiking, fishing, boating, sailing or camping, a family vacation with children or a cultural excursion.
“Women are also more likely to prefer a relaxing break with the odd bus tour or show than men, as were the over 50s,” the survey found.
"Almost in every country this type of trip was number one," said Vancouver-based Dave Pierzchala, the vice president of travel research for Ipsos, the global market research company.
"It stood out as being the most popular definition of why people get away," said Pierzchala. "If you take enough trips during the course of a year invariably you are going to take a trip where all you are looking to do is to get away, relax and see some sights."
Cosmopolitan holidays with plenty of shopping and dining, and adventure travel were the least popular overall of the six travel options offered in the poll.
Not surprisingly adrenaline-pumping vacations were also a big draw for young, unmarried, high-earning men.
By David Wilkening
David
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