What’s new in New Caledonia?
French-owned Pacific Island, New Caledonia, is launching a number of trade initiatives within Australia, kicking-off with a series of Soirees trade roadshows in Australian cities.
New Caledonia Tourism will be hosting roadshows in Brisbane, Melbourne and Sydney on March 31, April 1 and April 2 respectively, with the chance for agents to meet operators and hoteliers from the destination.
Agents will have the chance to win trips to New Caledonia and magnums of champagne.
The tourism board’s newly appointed sales and marketing director, Caroline Brunel said New Caledonia is an appealing destination for Australians "given its proximity to the East Coast and its distinctly French flavour".
The recent entry of the Hilton brand, the forthcoming launch of Sheraton into the destination and Aircalin’s launch of direct flights from Melbourne in June are expected to enhance New Caledonia’s appeal.
"The 2014 roadshows will be the first of a few trade initiatives, with a new travel trade website and online training programme set to launch later in April, giving us the chance to communicate effectively with the industry and present an opportunity for considerable growth in this market," Brunel said.
Ian Jarrett
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