When is a cruise not a cruise?
Hull-based National Holidays has been ordered not to repeat an advert in which it described a ferry crossing as an island cruise.
Advertising watchdogs said the coach operator had misled customers when it promoted a mini-break as a ‘Scotland All Inclusive & Island Cruise’.
The operator’s website described the ‘cruise’ as ‘a sensational adventure exploring the sea lochs, inlets and islands, taking in the majestic scenery and a true adventure in search of dolphins, minke whales, porpoises, seals and the amazing marine world [sic] life to be found around these beautiful Scottish island [sic]".
However, the Advertising Standards Authority upheld a complaint against the company when it admitted the cruise was just a return crossing on a public ferry.
National Holidays claimed the description accurately reflected the excursion and it provided a link to the Caledonian Macbrayne Ferries’ website, which contained the claim ‘Cruise the Sound of Mull’.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools