Which sports stars are taking the selfie challenge?
Turkish Airlines has launched its newest advertising campaign featuring Lionel Messi and Kobi Bryant. After the last ad saw the two sporting giants go head to head in impressing a small child with more elaborate tricks, the new offering sees them battling it out to take the most impressive ‘selfie’ and encourages social media engagement with the hashtag #kobevsmessi. The new advert capitalises on the brand’s claim on ‘flying to more countries than any other airline’ and shows the sports stars trying to out-do each other by taking photographs of themselves in iconic places around the globe. After just one day on YouTube the advert had almost 2.5 million views, but still has a way to go to beat the 100 million views the first ad has accumulated over the past year.
Facebook-based social travel app Jetpac is moving to new terrains and shifting its focus with the launch of its new Jetpac City Guides for iPhone. By analysing Instagram photos, these city guides cover millions of venues worldwide. Jetpac’s image analysis algorithms looks for faces in the photos, makes style judgements, determines if a shot is outdoors or indoors and makes a call about the image’s overall quality. Once these (and many more factors) have been taken into consideration, mini-guides are created with fun themes such as "bars women love", "Hipster hotspots" etc…
Conrad Hotels & Resorts has launched the Conrad 5 / 5 / 5 Tour for which the brand will send five "digital tastemakers" to five Conrad properties around the world over the course of five weeks. Each digital tastemaker will follow a carefully curated itinerary, and anyone can follow along online as the five influential individuals share their experiences using #Conrad555 across Twitter, Instagram and Facebook. The Conrad 5/5/5 Tour tastemakers will include travel, fashion, art, interior design and beauty bloggers as well as a Parisian journalist.
It’s that time again, the conversation surrounding social media posts that comment on legal proceedings. Users of Facebook and Twitter will be shown previously unpublished legal notes to stop them accidently commenting on court cases online. Legal professionals are concerned that tweets, blogs and posts pose challenges to the justice system. Members of the public continue to comment on court cases, bringing potentially damaging information into the online space – an opportunity, back in the day, only available to mainstream media. These changes once again highlight the sometimes blurred lines between free speech and serious legal interference. This discussion will no doubt continue to rumble along for some time.
Movember is over, and the more familiar, freshly-shaven faces of our Siren Mo Bro’s have returned to the office. Thanks to your support, the team have raised £390.00 (and counting), brilliant work!
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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