World-travelguides.com develop a tourism electronic marketing package with ebrochures and blogs
World-travelguides.com develop a tourism electronic marketing package with ebrochures and blogs
Have a peak – perhaps your establishment can benefit from the 2009 World-Travelguides.com tourism electronic marketing program
Tourism establishments – large and small – are looking for cost effective ways to market and advertise their tourism products in a global economic crisis. Advertising budgets have been hugely reduced. The trick is to stay afloat and stay visible so that when things improve, you hit the ground running.
If you don’t invest any money in marketing, there is a very strong possibility that it may take a year or two to rebuild your company when the economy improves, while your competitors who implemented smart, cost effective strategies during the crisis times, experience huge growth due to lack of competition.
(In the famous McGraw -Hill research of the 1981-2 recession, aggressive recession advertisers increased sales by 256% in 1985 over those who did’nt keep up their advertising)
“When times are good, you should advertise. When times are bad, you must advertise.â€
What do the internet guru’s and researchers say?
1. Consumers are increasingly turning to the internet to save money. 2009 is the year of Special deals and freebies.
2. Consumers are looking for ways to be a little greener
3. 6 out of 10 of your customers are buying more, based purely on your suggestions for other products that they might like
4. 49% of shoppers are buying more, based on recommendations from social media – like Facebook, Myspace etc
5. A typical internet user is spending 20% more time every day, reading blogs
6. Web surfers are spending 46% more time watching online videos
The World-travelguides.com tourism electronic marketing program is designed to allow advertisers to use most of these factors with a standard listing. The listing consists of an electronic flyer/brochure which is downloaded from the World-travelguides.com website. The flyer offers links to the advertisers’ video and social networks as well as a neat “green pop-up” feature. This pop-up allows tourism establishments to list their green initiatives. There is no affiliation to any green accreditation body,the feature simply serves to encourage as many establishments as possible to start a greening process, even if only in a small way.
Linked into the World-travelguides.com website are activity blogs. World-travelguides.com use the blogs to further assist our advertisers. These functional blogs allow our advertisers to promote their special offers, freebies, competitions, news and press releases.
View the program in action: Visit: http://www.world-travelguides.com/Directories_Africa/South_Africa.htm
And Blog:
http://worldcup2010.world-travelguides.com/
Reader Contribution
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Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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