Wotif.com performs strongly in Asia
SYDNEY – Asia has played a significant part in the growth of Australian accommodation website, Wotif.com which has released full year results showing a 60 percent increase in net profit after tax to A$26.4 million.??Asia achieved the following key operational results for FY2007:
– 180,785 room nights were sold in Asia, growing by over 65 percent since FY2006 (FY2006 room nights sold: 109,312)
– total number of bookings for Asia was 71,383 (FY2006: 43,070)
– the number of properties actively showing deals on Wotif.com increased by 78 percent to 1,368 (FY2006: 770)
– average room rate realised for rooms booked in Asia was $127.50 (FY2006: $123.14)
Said Wotif.com’s COO, Robbie Cooke, “Asia is a key focus for Wotif.com, with more resources being dedicated to developing relationships in the region, building our brand and increasing our product offering.
“The strong growth in the Asian markets is an encouraging indicator that the work of these teams is paying off and that we are on track for building our brand domestically within the region.”
Room nights sold across the 44 countries represented on Wotif.com’s website increased 39 percent to reach 3.81 million rooms sold (up from 2.74 million).
This surge in sales provided a 48 percent uplift in revenues to A$67.3 million (last year $45.5 million) and drove profit after tax to A$26.4 million (up from $16.5 million in FY2006).
Graeme Wood, Wotif.com’s managing director, said “The result for the year had been exceptional with all markets performing strongly, driving another record result with $529 million in transactions being processed, up from $363 million last year.”
Wood noted that room nights sold in all regions had increased with Australian room nights sold up 39 percent, New Zealand up 43 percent, Europe up 8 percent and the Americas up 35 percent.
Ian Jarrett
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