WTTC drives sustainable nature tourism collaboration
The World Travel & Tourism Council, UNWTO and the Sustainable Hospitality Alliance announced a new sustainable nature tourism collaboration.
They aim to help reverse biodiversity loss by 2030.
The vision will see the global travel and tourism sector support the post-2020 Global Biodiversity Framework.
Signatories have committed to adopt a sustainable nature tourism positive approach.
This involves reducing carbon emissions, cutting unsustainable use of resources, and restoring nature and its wildlife.
It follows the release of WTTC’s ‘Nature Positive Travel & Tourism’ report, which was created jointly with ANIMONDIAL.
It focuses on reversing damage by taking positive action to restore nature and help achieve Net Zero.
Almost 150 organisations have signed up to the vision so far including i hotels tour operators, travel agents, and destinations.
UNWTO will work to bring governments and international organisations on board.
Progress will also be guided by UNWTO’s data and analysis.
Julia Simpson, WTTC President & CEO, says wildlife tourism supports more than 21 million jobs.
The bodies are calling on tourism stakeholders to adopt the vision.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025