Young Cruisers loyalty programme going strong
Over 550 children and teenagers in the UK and Ireland have signed up to Royal Caribbean International’s new Crown & Anchor Society Youth Programme, launched on Liberty of the Seas’ maiden voyage on May 19, 2007, which offers membership benefits for younger guests every time they sail with Royal Caribbean International.
Robin Shaw, Managing Director, UK and Ireland, commented, “We’re delighted to have so many young cruisers sign up to this programme in its first few weeks. Family cruising is one of Royal Caribbean International’s biggest growth markets and maximising our repeat family business is key to maintaining positive word of mouth in this sector. Loyalty club members frequently return to the same travel agent to book their cruises, so this is obviously a great way for agents to nurture repeat business and an opportunity for them to continue to earn their commission.”
Royal Caribbean International’s ships have a number of facilities on board that have proved to be a massive hit with families, including the FlowRider surf simulator and the rock climbing wall. Members are welcomed at the beginning of each cruise with a Youth Ultimate Value Booklet, which includes colouring pages, puzzles, games, and special offers for onboard amenities, including Ben & Jerry’s; Airbrush Tattoo; arcade games; and Y-spa, Royal Caribbean International’s teen spa treatment menu. During the cruise, members also receive a commemorative gift.
For more information or to book visit http://www.cruisingpower.co.uk/ or call 0845 165 9090.
Chitra Mogul
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