Your Medium is your Message – Sustainable Tourism = Sustainable Marketing
This year’s Sustainable Tourism Report has a whole 37-page segment devoted to sustainable tourism marketing.
The report says “Marketing is the simple process of identifying and fulfilling a need. If the need for your product or service doesn’t exist in sufficient quantity, in truth, you’re out of business before you start.â€
The report focuses in on up to the minute methods of marketing – “Modern marketing attentive to its audience, quick to react to their needs, with the extraordinary speed and power of the digital age is what will give sustainable tourism its power.â€
It goes on to say “The great thing about modern marketing is that it’s cheap, very effective at finding needs and doesn’t fill wastepaper baskets. Your marketing should be sensitive, effective, two-way, informative, understanding, reciprocal, co-operative, quick to react, inclusive, very, very environmentally friendly and low energy use – just like the product you’re creating.â€
“BUZZ, web 2.0 marketing or whatever you like to call it is superb for sustainable tourism because it is a platform to ask and share and respond – it’s absolutely no good at telling but it’s great at communicating.â€
The report’s marketing segment includes guides to 10 specific market niches, 13 alternative marketing methods, 35 social networks and 50 current ‘Movers & Shakers’ in sustainable tourism.
The report is priced at:
Commercial entities & NGOs: UK£200, US$300, €240
Students & educational establishments: UK£100, US$150, €120
Any one of the 12 sections may be purchased individually at UK£25, US$38, €30 each.
VISION on Sustainable Tourism readers can benefit from a 50% discount on the above prices for orders made by 3 April 2009 ONLY
For further details and to order email: [email protected]
Valere
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Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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