ZEUS Hotels & Resorts Group embarks on comprehensive rebrand
ZEUS Hotels & Resorts Group, celebrating a decade of success, has unveiled a strategic rebranding.
“Our strategic rebranding, developed in cooperation with brand specialists Landor, reflects our commitment to driving change in the tourism industry and continuously innovating”, said the Group’s CEO, Haris Siganos.
The group portfolio spans more than 4,000 rooms, suites, villas and bungalows throughout Greece, Cyprus, Romania and Italy.
The new structure of the group is made up of three distinct categories – ZEUS Flagship, ZEUS Eleva, and ZEUS Essence.
ZEUS Flagship – Emblematic hotels in strategic locations of cultural, business or tourist importance, ambassadors of the new brand.
ZEUS Eleva – The premium collection with top-notch ZEUS hospitality experience.
ZEUS Essence – Hotels designed for travellers who seek a genuine connection with the destination and its people and capture the Mediterranean way of life.
From the new season, the group will offer a unique hospitality experience, with upgraded services, facilities, cuisine and sustainability initiatives in all its hotels and resorts.
ZEUS Hotels & Resorts’ 2025-26 Investment Plan aims to expand the Group’s presence in Greece through acquisitions, including ZEUS Kassandra Lagoon in Halkidiki, following the successful operation of the iconic ZEUS Eleva Ajul, ZEUS Eretria Resort in Evia and ZEUS Piraeus Grand in the port of Piraeus.
The plan also includes new developments including ZEUS Eleva Miraya and upgrades like the five-star ZEUS Eleva Mirabello Bay.
These strategic investments, along with new ones will be formally announced in 2026.
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