For the first time, the entity will represent the country in the official competition of the world's most prestigious creative festival, with campaigns that highlight emerging destinations and position biodiversity as Colombia's natural ambassador   Colombia will make its official debut in the competition at the Cannes Lions International Festival of Creativity, taking place from 16 to 20 June in France. With the support of ProColombia, the country will participate with two campaigns developed under its nation brand narrative: "Colombia, the country of beauty."     "For the first time, ProColombia is taking part in this event with two campaigns across multiple categories in pursuit of a Cannes Lion. We want the world to recognise Colombia as not only a beautiful country, but one that transforms its natural, cultural and human wealth into creative ideas that connect globally. Being at Cannes Lions with these campaigns is an opportunity to showcase the best of who we are – with innovation and authenticity," said Carmen Caballero, President of ProColombia.   In this edition of the festival, which gathers the most influential brands and creatives each year with over 30,000 entries, Colombia will compete with two campaigns created in alignment with its nation brand story: "Clues of Hidden Beauty" and "Humanimal Migration." Both campaigns are entered in over 47 categories, including Outdoor, Media, Brand Experience, Creative Strategy, and Creative Commerce, among others.   The first campaign, "Clues of Hidden Beauty," highlights the opening and expansion of air routes that have improved access to unique tourist destinations across the country. Thanks to this enhanced connectivity, places such as Tolú on Colombia's Caribbean coast and Bahía Solano in the Pacific region of Chocó have gained recognition as tourism gems offering authentic experiences, lush natural settings, and local communities that promote more responsible travel. The campaign has gained visibility in key markets such as the United States, France, Germany, Argentina and the United Kingdom, attracting travellers with an interest in sustainability and authenticity.   The second campaign, "Humanimal Migration," was launched in late 2024 at The Sphere in Las Vegas and is inspired by an extraordinary fact: Colombia hosts over 1,200 migratory species each year, including birds, whales and turtles. Using real-time data and tracking technologies, the campaign turned these species into ambassadors of the country's beauty, sending over 600 personalised messages in five languages to potential travellers in more than 20 countries – all delivered in the "voices" of the animals themselves. The response was striking: 66,175 new international visitors, a 64% increase compared to the previous year, with an estimated economic impact of $89.6 million.   Both campaigns have achieved significant international reach, with over 380 million media impressions and an estimated earned media value of $42 million. They have contributed to positioning Colombia as an innovative, sustainable, and inspiring destination.

  The Country of Beauty has become one of the top destinations for travelers thanks to its excellent air connectivity, exquisite cuisine, and, above all, its unparalleled natural wealth—now taking center stage in a new brand activation. Visit Colombia.travel to discover Colombia's magic and unlock exclusive discounts for your next trip.   Every year, thousands of migratory animals—birds, marine mammals, fish, and even insects—choose Colombia as their haven, following some of the world's most fascinating migratory routes. Inspired by their journey, Colombia has launched a groundbreaking activation that turns these species into 'guides', showcasing the country's unparalleled biodiversity.     "By blending cutting-edge tracking technology and storytelling, this activation invites global travelers to explore Colombia through the eyes of seasonal species, offering authentic experiences in harmony with nature. We are proud to highlight Colombia's immense natural wealth through an innovative lens while reaffirming our commitment to sustainable tourism. By inviting the world to follow the routes of these species across our territory, we also invite them to discover the true essence of Colombia: The Country of Beauty," said Carmen Caballero, President of ProColombia, the country's official promotion agency.   The Exosphere: A Window to Colombia in the Heart of Nevada   To bring this brand engagement strategy to life, the Country of Beauty will be activating on the Exosphere, the exterior of Sphere in Las Vegas, from November 25^th to December 1^st. The activation showcases the most incredible corners of Colombia's six tourist regions from the perspective of the migratory birds that visit the country each year.   It also offers millions of international and local tourists visiting Las Vegas during the festive season a glimpse into Colombia's beauty as a leisure spot, highlighting its position as one of the most biodiverse countries in the world.   As part of the Exosphere activation, the public can scan a QR code to access a website that highlights Colombia's unique offerings and unlocks limited-time travel promotions. To coincide with Black Friday, exclusive deals will entice travelers to explore Colombia by following the seasonal migratory species, offering them an immersive view of the country's natural wonders.   This initiative showcases Colombia's unmatched beauty, aiming to attract 270,000 international visitors and solidify the country as a must-visit, trending destination.

  Trying to gather a list of nice places to visit, unforgettable experiences, and breathtaking moments? We already did the homework for you with this bucket list of the best tourist attractions in Colombia that you just can’t miss.   All you need to do is put the list into action on a fantastic journey of your own!   Connect with the wildest part of Colombia with this bucket list adventure   Begin this tour with a sense of the wild beauty that some Colombian tourist attractions hide, those that have been protected by nature and promise to renew your soul.   1. Fly over the largest rainforest reserve in the world

Image of a warm, colorful sunset in the Colombian Amazon

  There’s a hidden world in the middle of Colombia’s Amazon called Serranía de Chiribiquete National Natural Park. Symbolically located deep in the heart of the country, it easily holds our number one spot on this bucket list.   This captivating landscape was declared a Cultural and Natural Heritage of Humanity by Unesco in 2018 and 14% of all animal species on earth call its 4.3 million hectares home. If this wasn’t stunning enough, its majestic geological formations preserve human-created artwork dating back over 20,000 years!   You can even explore this paradise by plane, flying over the area to appreciate the tepuis, waterfalls, rivers, lakes, and rainforest from above. This is definitely one of the Best places to visit in South America, but how can you get there? Simply take a flight from Guaymaral airport north of Bogotá, the capital of Colombia.   2. Sleep under the stars in one of Colombia’s four deserts   Just 30 minutes away from the city of Neiva, an abrupt change in the landscape takes center stage. By day, varying shades of orange paint an unforgettable landscape, while at night an abundance of stars join you for company.   This is the Tatacoa Desert, a tropical dry forest that is undoubtedly one of the best tourist places to add to your bucket list through Colombia. A place where cacti of different shapes and sizes reign, some growing up to five meters, and where extensive labyrinths of earth and plateau deliver unparalleled majesty.   It is here, like nowhere else, where you can appreciate the best starry sky, either from the La Tatacoa Astronomical Observatory or from the comfort of glamping, making it one of the world’s best places for couples to travel.   Colombia’s big cities enrich the country with their style, tradition, and art. Not only do they embody the past, but they also build a future every day through a refreshing urban landscape.   3. Walk among urban art in Medellín   Let yourself be surrounded by the 'paisa' culture of Medellín, also known as the "City of eternal spring" due to the warmth of its people and year-round pleasant climate, while you tour a vibrant art scene throughout its streets.   Enjoy the creative air of the city streets, including 23 works by Colombian artist Fernando Botero, and dive into an epicenter of culture: the Comuna 13.  If you like to travel alone, book an urban art and graffiti tour to discover a curated collection of works that represent the incredible cultural transformation here.   4. Visit studios of talented artists in Cartagena de Indias   Without a doubt, “La Heroica” or “The Heroic City”, as Cartagena de Indias is also known, will surprise you on every corner. Its streets are full of history and culture, inviting you to stay and explore it nonstop. Begin with the San Felipe Castle, an iconic point of the city that was declared a World Heritage Site by Unesco.   Afterwards, take a stroll to Getsemaní, an old bohemian neighborhood where graffiti art adorns every street. Tour galleries and even visit the studios of renowned local artists who the city inspired for an unmissable tourist attraction and must-see for any bucket list.   Schedule your experience in the ancient streets of Getsemaní in Cartagena through one of the many urban art and graffiti tours that the city offers.   Fall in love with earthly paradises, some of the best vacations spots   For a moment you’ll wonder if you’re witnessing heaven on earth, as few tourist attractions can warm your soul and make time stand still as these do.   5. A paradise in the middle of the Sierra Nevada de Santa Marta is also on this list   Just 45 minutes away from the city of Santa Marta is Minca, a destination located in the Sierra Nevada de Santa Marta National Natural Park where you can go hiking and find natural freshwater wells and coffee farms.

The Marinka waterfalls in Minca, near the Sierra Nevada de Santa Marta.

  The impressive Marinka Falls originate from the Sierra Nevada de Santa Marta, a haven for bathing and enjoying the soundtrack of nature.  Go for a swim, rent a large hammock to relax, or why not, take advantage of the fact that you are in the middle of a vast cocoa growing area and prepare some artisan chocolate!   6. Enjoy the vastness of a lush green valley   The landscapes of the Cocora Valley will captivate you instantly. Located in the heart of the Coffee Cultural Landscape, this nature reserve is home to the tallest wax palms in the world, a national emblem of Colombia which can measure up to 70 meters in height.

The Cocora Valley wax palm trees are the highest in the world.

  This undisputed destination of best tourist attractions in Colombia was declared a World Heritage Site by Unesco is a must on any list if you are a nature lover, enjoy bird watching and crave fresh mountain air.   When traveling here, you must pass through Salento, a picturesque town of colorful houses just 16 miles from Armenia, another great stop on your trip through Colombia.   Now that you know about these six experiences, what are you waiting for? Let’s start crossing them off your bucket list!

      Bandeja paisa – Antioquia: Almost every Colombian restaurant you visit in Antioquia will serve a hearty bandeja paisa. This typical dish usually consists of ground beef, beans, rice, chicharron (pork rinds) chorizo sausage, blood sausage, plantain, a fried egg, arepa, avocado and hogao sauce. This traditional ‘coffee pickers’ meal’ is so gigantic it’s served on a ‘tray’, rather than a plate, hence its name – ‘paisa tray.’ (Paisa is a nickname for people from this part of Colombia).  

The Eastern Plains and The Amazon: