The Latin American Travel Association (LATA) is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region.
LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 360 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.
LATA’S CORE OBJECTIVES
Promote and grow travel to Latin America
Be the authoritative voice in the UK for Latin America Travel and Tourism
Encourage best practice and increase standards across all aspects of travel in Latin America
HOW DO WE MEET THOSE OBJECTIVES?
Create an effective trade hub through the LATA website for all its members.
Provide effective promotion for all members.
Communicate with members on a regular basis to ensure inclusion and promotion for all members.
Produce high quality, industry leading, networking events with topical, useful and up-to-date content.
Stimulate Latin American Press coverage through regular events and by creating a two-way channel of communication between LATA Members and the UK Media.
Comment on any issue affecting Latin America to the UK media.
Lobby and be the main point of contact for any media enquire for Latin America
Lobby the UK government and FCO on issues effecting LATA Members.
The funding and running of a far reaching Safety scheme monitoring hotels, transport companies and boats throughout Latin America
The promotion and dissemination of information regarding sustainable travel, marketing, general best business practices
