Emerging Travel Group teams up with Meliá Hotels
UAE-based online travel platform Emerging Travel Group announced a new direct integration with Meliá Hotels International.
It says this is a key moment in ETG’s global expansion strategy, giving its partners a more diverse and competitive portfolio.
ETG operates the RateHawk, ZenHotels, and Roundtrip brands.
The collaboration adds more than 400 Meliá hotels across 40 countries, including destinations such as Spain, Italy, France, the UAE, Thailand, Vietnam and the Dominican Republic.
Emerging Travel Group is integrating Meliá’s nine brands – Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá.
The agreement gives Meliá access to a network of nearly 120,000 B2B travel professionals, including retail agents, tour operators and API partners in 190 markets.
The integration is via Meliá’s direct API, with real-time availability and rates and flexible payment methods.
“The direct connection will enable us to offer thousands of travel professionals faster and more competitive access to our brands, reinforcing our presence in key markets,” said Natalia Paszkowska, Senior Account Manager, Global Account Lead for ETG at Meliá Hotels International.
“The direct integration of Meliá’s portfolio expands the range of top-quality accommodation options available to our B2B partners worldwide,” added Victoria Shamshurova, MD for Wholesaler Business Unit at Emerging Travel Group.
Emerging Travel Group aggregates more than 3.2 million accommodation options available through direct connections and more than 350 suppliers.
In 2025, Emerging Travel Group achieved a gross transaction value of $4.8 billion. Over 40,000 bookings are made across the Group’s platforms daily.
Related News Stories: China outbound travel rebounds with new habits emerging Phocuswright: Global travel growth shifts toward emerging markets ... Choice Hotels bets on Africa with 100 expected franchises by 2035 Hurtigruten appoints new UK sales director - TravelMole ITB Asia 2026 will redefine travel trade with experiential focus IGLTA expands global LGBTQ+ tourism amid rising polarization Africa's luxury tourism brings little to local communities - TravelMole Hays acquires Cruise.co.uk parent company - TravelMole Porter Airlines adds new US routes - TravelMole Alipay Voyager+ is the new AI revolutionary companion in travel
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism