Cruise line MSC Cruises has joined forces with Wynn Las Vegas to offer loyalty perks at sea. The partnership unlocks a host of extra benefits like free staterooms, discounts and shipboard casino incentives for Wynn customers. Wynn Rewards members at all membership tiers will receive various perks in an annual cruise benefit program. It ranges from exclusive pricing for cruise vacations, complimentary staterooms and access to invite-only cruise giveaways throughout the year. Top tier loyalty members get access to MSC Cruises’ premium ‘ship within a ship’ concept The MSC Yacht Club. This offers an all-inclusive experience in luxury suites, with round the clock butler service and premium dining. "As MSC Cruises continues to expand in North America, collaborations like this allow us to connect with discerning travelers in meaningful ways. We’re proud to welcome Wynn Rewards members aboard," said Elisa Mattsson-Shen, SVP global casino at MSC Cruises.  

 

• Live broadcasts of this summer’s football tournament will be available across all of MSC Cruises’ ships.

  Football fans on board MSC Cruises’ ships this summer won’t miss a moment of the action, as guests across the line’s fleet will be able to watch every match live while their national teams compete in the 2026 Football Championship.   A total of forty-eight teams are set to compete in this year’s Football Championship, one of the most highly anticipated sporting events of the year. Jointly hosted by Canada, Mexico, and the United States, the tournament marks the first-ever tri-nation Football Championship.   Matches will be broadcast live across all of MSC Cruises’ ships between 11 June to 19 July 2026.   MSC Cruises guests will be able to watch the matches in a wide variety of onboard venues for every type of fan, including the lively sports bars, casino bars, poolside LED screens and designated lounges and theatres – creating a vibrant atmosphere for fans from around the world.   Beyond the live matches, guests can also enjoy a programme of tournament-themed activities for all ages including interactive games, quizzes and family-friendly fun.   Whether sailing through the Caribbean or cruising the Mediterranean, guests can cheer on their national team while exploring the world’s breathtaking destinations. While on board, guests can enjoy wide range of experiences across the fleet including gourmet dining, world-class entertainment, dedicated facilities for families and children of all ages, as well as luxurious spa and wellness options.

 

• Partnership launched at CLIA’s Pacific Northwest Symposium in Anchorage, Alaska to encourage industry partners to prioritize environmental stewardship and similar initiatives
• Real-time behavioral research and crew training program signals cruise industry's commitment to science-driven marine conservation

  MSC Cruises today announced a landmark partnership with marine conservation organisation ORCA, deploying the first dedicated ORCA-trained Marine Mammal Observer (MMO) aboard a ship during the cruise line’s inaugural Alaska season in summer 2026. This science-driven initiative reinforces MSC Cruises’ commitment to turning environmental responsibility into action as it expands operations while moving industry-wide standards forward.   As part of the partnership, an ORCA MMO will sail on board MSC Poesia for one month during the peak whale season from late July through late August 2026, one of the most whale-populous periods in Alaskan waters. This extended observation period enables statistically significant data collection on whale behavioral responses to vessel presence and activity.   The ORCA MMO will also be using this time to study whale behavior and collect data, notably their reaction to the presence of cruise vessels. This information will be shared with the scientific community as well as used to inform the whale avoidance training that ORCA provides to deck crew of numerous cruise lines and shipping companies, including MSC Cruises.   Drawing on ORCA’s expertise in ethical and responsible whale watching, the organisation will offer support and guidance on Alaska destination experiences, including the review of current whale watching excursions.   ORCA will help identify best-practice operators and work collaboratively throughout the season to conduct ongoing assessments, gathering near real-time quantitative feedback to support high standards of sustainable wildlife tourism.   Guest education is another core pillar of the collaboration. During each Alaska itinerary, ORCA’s MMO will host an on board educational session for guests, highlighting the research taking place and the potential positive impact of the partnership. Guests will also be introduced to ORCA’s citizen science initiatives, offering an opportunity to engage more deeply with Alaska’s marine environment.   Linden Coppell, Vice President, Sustainability & ESG at MSC Cruises, said: “As we prepare for our inaugural season in Alaska, it was important for us to take a proactive, science-led approach to operating in one of the world’s most environmentally sensitive regions. Partnering with ORCA allows us to combine expert research, enhanced crew training and meaningful guest engagement to better understand how vessels interact with whales and how we can further reduce risk. This collaboration reflects our broader commitment to protecting marine biodiversity while continuing to evolve how our industry operates responsibly.”   Steve Jones, COO at ORCA, said: “As ORCA enters its 25th year, we see more than ever before the opportunity the cruise industry has to play a meaningful part in protecting whales. MSC Cruises is showing that they plan to go above and beyond to embed conservation as a part of the wonderful programme they are offering this summer. We’re proud to be a part of making their debut Alaskan season an experience their guests will never forget.”   The partnership supports MSC Cruises’ inaugural Alaska season in summer 2026, with newly upgraded MSC Poesia sailing seven-night itineraries from Seattle and marking a major milestone in the brand’s global deployment. Building on this momentum, MSC Cruises has also recently opened sales for its second Alaska season in summer 2027, reflecting strong demand for the destination and the company’s long-term commitment to operating responsibly in the region.   The partnership was formally unveiled at CLIA’s Pacific Northwest Symposium in Anchorage, Alaska, where industry and conservation leaders gathered to discuss sustainable cruise operations. The announcement spotlights MSC Cruises’ leadership and calls on others to prioritize science-driven approaches to conservation.   Prices from £799 for 7-nights on MSC Poesia departing 17th August 2026 from Seattle, visiting Ketchikan, Icy Strait Hoonah, Tracy Arm, Juneau and Victoria.

MSC Cruises plans to pump nearly half a billion dollars into a new cruise facility on Grand Bahama Island. The Nassau Guardian reports MSC plans to build a new dedicated pier and terminal with commercial amenities, plus a beach club and a visitor center, spending about $450 million. Bahamas Prime Minister Philip Davis just announced the project in Freeport. Davis called it a ‘serious expansion with real scale.’ The cruise company is also investing about $50 million of the money in Freeport Harbour to facilitate upgrades to the port infrastructure and the retail village. “The project is designed as a multi-user facility, supporting operational flexibility and positioning Grand Bahama to capture greater cruise activity and higher passenger volumes,” PM Davis said. There will be new stores, and food and beverage outlets, plus entertainment along with related infrastructure.

 

• MSC Cruises’ MSC Magnifica transits the iconic Panama Canal as part of the 2026 World Cruise
• Guests wishing to experience this once in a lifetime sailing can opt to book MSC Poesia’s upcoming Panama Canal transit ahead of her Alaska season, or MSC World Cruise 2027

  MSC Cruises today released photos of the moment that the newly refurbished MSC Magnifica transited through the Panama Canal as part of her 2026 World Cruise.   The ship’s passage through one of the world’s greatest engineering achievements serves as a major highlight of the global journey, offering guests a rare opportunity to experience this iconic route connecting the Atlantic and Pacific Oceans. Beyond its engineering significance, the Canal offers breathtaking views of lush rainforests and vibrant wildlife. The journey provides a once-in-a-lifetime experience, blending natural beauty with a pivotal moment in maritime history.   With her extensive refurbishment complete, MSC Magnifica provides an enhanced onboard experience designed to make the World Cruise journey even more memorable for guests seeking cultural discovery, destination diversity and exceptional service at sea. The upgraded ship features a brand-new MSC Yacht Club, the line’s exclusive ‘ship within a ship’ concept, as well as an upgraded MSC Aurea Spa, cutting-edge gym and specialty restaurants Butcher’s Cut and Kaito Sushi Bar.   The ship has already travelled from the Mediterranean across the Atlantic to the Caribbean and Central America, where it completed its unforgettable Panama Canal transit. Now sailing along the Pacific coast, MSC Magnifica will continue her 131-night global journey through North America before crossing the Pacific to Polynesia, New Zealand and Australia. The voyage will then span key regions of Asia, followed by the Indian Ocean islands and Southern Africa, before returning to Europe to conclude her journey.   For guests wishing to embark on a similar once-in-a-lifetime adventure, MSC Cruises offers upcoming Panama Canal sailings on MSC Poesia in 2026 and 2027, as well as the exceptional 2027 World Cruise aboard MSC Magnifica.   MSC Poesia Grand Voyage (2026 and 2027)   Guests inspired by MSC Magnifica’s journey will soon experience their own Panama Canal adventure aboard MSC Poesia. The ship will reposition from Miami to Seattle on 23 April 2026 on an 18-night sailing featuring a full Panama Canal transit. On board the freshly upgraded ship, guests may now book a suite at the MSC Yacht Club and enjoy its ultimate level of luxury, dine in newly added specialty restaurants Butcher’s Cut and Kaito Sushi Bar, and enjoy relaxing treatments at the refreshed MSC Aurea Spa.   In addition, guests can join MSC Poesia’s Grand Voyage between 8 April and 26 April 2027, offering a memorable journey ahead of her second Alaska season.   MSC Magnifica MSC World Cruise 2027   MSC Cruises’ 2027 World Cruise aboard MSC Magnifica will begin on 5 January 2027, sailing for 121 nights across five continents and 45 destinations in 25 countries, including a bucket list transit of the Panama Canal. MSC Magnifica will offer guests an unforgettable world voyage showcasing iconic cities, remote islands and extraordinary cultural experiences.   Guests can embark from Civitavecchia for Rome, Genoa (Italy), Marseille (France), and Barcelona (Spain) from 4, 5, 6 and 7 January 2027 respectively, visiting some of the world’s most remarkable destinations.

 

• Upgrade of MSC Cruises’ private island in The Bahamas to include new food and beverage facilities, adults-only beach, dedicated family lagoon and more
• Island pier to be extended to accommodate a second ship, giving more guests the opportunity to visit the idyllic holiday destination

  MSC Cruises announced today upgrades to Ocean Cay MSC Marine Reserve, the cruise line’s private island in The Bahamas. The island will receive new facilities to enhance the guest experience and an extended pier to allow two ships to call simultaneously – due for completion in late 2027.   Ocean Cay opened in late 2019 and quickly became a must-visit, guest-favourite destination on MSC Cruises’ Caribbean itineraries. Reflecting the company’s longstanding commitment to marine conservation, the cruise line transformed the former industrial site into a beautiful unique private island destination with crystal blue waters and pristine white sand beaches.   With over two miles of pristine beachfront spread across eight world-class beaches, Ocean Cay is designed with comfort in mind., The island features a wide range of facilities and experiences including dedicated areas to relax or swim, seven bars, Seakers Food Court for casual dining and food trucks along with a range of fun-filled water activities, all thoughtfully spread across the island. The island also offers a large range of Shore Excursions, with something for everyone, from snorkeling and watersports, to climbing the iconic lighthouse and seeing local wildlife.   Guests visiting the island from late 2027 can now expect a range of new facilities and experiences including new restaurants and bars, a dedicated adults-only beach, fully-equipped family lagoon and more cabanas available to rent.   Ocean Cay’s new experiences will include:  

• NEW! Dining venues - Four new dining experiences will be added to the island, meaning guests will be able to choose from a total of seven venues. A signature specialty restaurant will be added alongside new buffets and food market options.
• NEW! Seakers Cove Family Beach - Seakers Cove will receive an upgrade with an exciting range of new experiences including a kid’s playground, a splashpad, and ropes course with water elements. The area will also feature ping-pong and foosball for the whole family to enjoy. This dedicated family beach will also offer different activations including activities, fun-filled tournaments and interactive games – creating the ultimate multi-generational experience.
• NEW! Paradise Sands - An exclusive retreat for adults will be added. The new beach experience will allow adults to relax and soak up the sun in tranquillity by day before the space transforms into the perfect place to sip a cocktail at sunset.
• NEW! More Cabanas - The island will introduce a greater variety of cabanas on the island, providing guests even more choice and luxury relaxation.
• NEW! Marine Conservation Experience - The new MSC Foundation “Shifting Perspective” Experience will invite guests to explore marine conservation through immersive, hands-on experiences, from coral restoration and scientific discovery to interactive exploration of ocean ecosystems.

  Construction work has also begun on extending the pier to accommodate two ships. Vessels dock directly at Ocean Cay, meaning guests can walk ashore with ease. Due for completion in late 2027, the pier extension will allow for two ships to dock simultaneously.   Work also continues on the development of a second private island destination adjacent to Ocean Cay. This as-yet-unnamed island, known internally as Little Cay, will stay true to the ethos of Ocean Cay, offering an experience that connects guests to nature, pristine beaches, and the beauty of the ocean plus luxury facilities and water features.

  Today at Fitur, the International Tourism Trade Fair taking place in Madrid, Spain, MSC Cruises spoke of their new year-round operation from La Romana, Dominican Republic starting November 2026.   In the presence of the Dominican Republic Minister of Tourism, David Collado, the cruise line committed its year-round operation from a brand-new homeport in La Romana, in the south of the Dominican Republic for the long-term. This is the first time MSC Cruises has offered year-round sailings in the Southern Caribbean.   MSC Opera will operate a brand-new itinerary, operating weekly departures, and guests can opt to book a seven-night sailing or extend their cruise to a back-to-back 14-night ‘butterfly’ cruise.   Sailings are already available to book, with the first cruise departing on 16 November 2026. For full itinerary information, visit MSC Cruises’ website here.   One of the highlights of this new itinerary is the call to Catalina Island, close to the shores of the Dominican Republic, offering guests an exclusive nature reserve experience. Pristine white sand beaches and crystal-clear waters allow guests to relax and unwind, or the more adventurous can snorkel the surrounding coral reefs to view their diverse ecosystems.   With multiple international airports, The Dominican Republic offers convenient connections from all over the world. MSC Opera’s programme will bring 120,000 international visitors to La Romana each year, meaning 240,000 in-bound and out-bound flight passengers, and a boost to hotels, restaurants, bars and businesses in the surrounding areas.   Gianni Onorato, MSC Cruises’ CEO commented – “MSC Cruises first started calling in the Dominican Republic in 2014, so after more than ten years it is a proud a moment for me to speak about our new homeporting offering in La Romana. With year-round operations we extend the traditional season, bringing positive economic impact to the local community and bringing 120,000 additional international visitors to La Romana each year. MSC Cruises is committed to the Dominican Republic and this new programme for the long-term.”   Fly&Cruise – MSC Cruises will offer range a of convenient Fly&Cruise packages to the Dominican Republic, with packages including cruise, air travel and transfers. These packages offer true peace of mind, with everything booked through MSC Cruises and dedicated assistance for any travel questions guests may have.   Some of MSC Opera’s new itinerary highlights include:

• La Romana, Dominican Republic: La Romana offers visitors a perfect blend of relaxation, rich culture and natural beauty featuring pristine beaches, local craft shops, delicious seafood and easy access to renowned sites such as the enchanting Cueva de las Maravillas 16th-century Mediterranean inspired village Altos de Chavón.
• Catalina Island, Dominican Republic: Catalina Island is the ideal tropical paradise for a memorable holiday for both relaxation and adventure. The island is known for its crystal-clear waters, vibrant coral reefs and white sandy beaches perfect for snorkeling or sunbathing. Alternatively, book a scenic boat trip excursion to Saona Island, located in the Cotubanamá National Park and known for its mangroves and coral reefs.
• Fort-de-France, Martinique: Martinique delights visitors from around the world with its renowned natural wonders, historical charm and beautiful bays and beaches. In the vibrant capital of Fort-de-France, guests can explore colourful architecture, lively markets and local shops, or venture further off to discover the island’s famous rum distilleries, lush rainforest and unique beaches.
• Virgin Gorda, British Virgin Islands: Virgin Gorda is one of the British Virgin Islands’ most picturesque and serene destinations, offering an unforgettable Caribbean escape. Visitors can explore its world-famous Baths, relax on pristine beaches, or enjoy scenic hiking trails such as Gorda Peak National Park for stunning island views.
• St. John’s, Antigua and Barbuda: Saint John’s is the capital city of Antigua and Barbuda renowned for vibrant, colorful houses, captivating historical landmarks such as Fort James fortress, and the gateway to some of the Caribbean’s most gorgeous beaches – perfect for relaxing in the sun or enjoying water activities.

  Guests can fly from London Heathrow to Bridgetown, Barbados, and enjoy a 14-night cruise aboard MSC Opera from just £2,959 per person, departing 3 December 2026. Sailing from Bridgetown, the itinerary includes Fort-de-France, Pointe-à-Pitre, Road Town, La Romana, Virgin Gorda, Basseterre, Philipsburg, and Catalina Island.   Alternatively, guests can opt for a 7-night cruise-only sailing aboard MSC Opera, departing La Romana on 7 December 2026, visiting Virgin Gorda, Philipsburg, Basseterre, Road Town, and Catalina Island, from just £509 per person.

  MSC Cruises has reported their best ever start to January, with overall bookings for 2026 up 10% year-on-year.   Bookings for Summer 2026 are up 21%, with departures from the UK performing particularly strongly up 24% on 2025. Summer bookings to the Mediterranean and Caribbean have also increased by 11% and 10% respectively versus 2025.   For the Winter 2026/27 season, MSC Cruises is seeing very strong demand for their domestic programme with ex-UK bookings up 60% versus this time last year. Dubai is also proving very popular for winter holidays, with bookings up 55% versus January 2025.   MSC Cruises bookings January 2026 v 2025

• Total Bookings
  • Total bookings for 2026 +10%
• Summer 2026
  • Total bookings +21%
  • Ex-UK +24%
  • Mediterranean+11%
  • Caribbean+10%
• Winter 2026/27
  • Ex-UK +60%
  • Dubai +55%

  Antonio Paradiso, VP of International Sales at MSC Cruises, said:   “We have had a great performance so far in January thanks to the support of the trade. This is the most consistent Wave season we’ve ever had. Our TV campaign, PR & Marketing activities are also helping to drive sales. We have superb itineraries with a nice spread of bookings to the Mediterranean across multiple embarkation ports, and our ex-UK, Caribbean and Dubai sailings are performing very strongly too.   Our Wave offers represent the ultimate in value, making it easier to say yes to more - with generous discounts on drinks packages, flights, and deposits, alongside unforgettable cruise experiences, world-class dining, entertainment, and spectacular destinations. These unbeatable deals give guests exceptional value and even more reasons to set sail on the cruise of their dreams.”   MSC Cruises offers a huge range of winter sun holidays. Prices start from just £499 per person for a 7-night cruise to the Bahamas and Caribbean on the 2nd March 2026 on MSC Seaside.   Fly & Cruise holidays to the Mediterranean start from £1,028 on MSC Splendida, departing 2nd May 2026 from Manchester to Barcelona, visiting Palma, Marseille, Livorno, Cagliari, Palermo and Valletta

 

• MSC Cruises expands its collaboration with Lionsgate to a third ship, with Dirty Dancing: In Concert set to debut aboard MSC Poesia for the line’s inaugural season in Alaska this summer 
• MSC Cruises is the only cruise line bringing the iconic 80s film from Lionsgate to life at sea with a live band, singers, and dancers 

  Seven-night sailings starting 11 May 2026 from Seattle exploring Alaska’s stunning landscapes, wildlife, and cultural heritage   MSC Cruises is bringing Dirty Dancing: In Concert – the live-to-film concert created by Lionsgate and GEA Live – to MSC Poesia for her highly anticipated summer season in Alaska, starting 11 May 2026.   Building on MSC Cruises existing collaboration with Lionsgate, MSC Poesia will become the third ship in the cruise line’s fleet to feature the hit live-to-film concert, following its highly successful reception aboard MSC World America sailing from Miami in the U.S. and on MSC Virtuosa for her summer sailings from Southampton in the UK. The concert is also set to continue on MSC Virtuosa for her upcoming winter season in the Southern Caribbean.   The spectacular 90-minute live-to-film concert will bring Lionsgate’s beloved 80s film, Dirty Dancing, to life, featuring a talented live band alongside sensational singers and dancers, performing in sync with the beloved movie.   Guests travelling aboard MSC Poesia will have the chance to catch the live-to-film concert throughout their cruise, including matinee showings on sea days – all while travelling to captivating destinations in Alaska and Canada from the ship’s homeport in Seattle, U.S.   Steve Leatham, Vice President of Entertainment at MSC Cruises, said: “We are thrilled to have “Dirty Dancing: In Concert” on board MSC Poesia for MSC Cruise’s first ever sailings to Alaska this summer season. Following the incredible response we have seen since the launch on MSC World America and MSC Virtuosa, we’re excited to be able to offer it on more of our ships for our guests to enjoy this truly one-of-a-kind experience at sea.”   In addition to Dirty Dancing: In Concert, MSC Poesia will offer plenty of world-class entertainment options this summer season, including:

• A diverse and colourful live music programme:
  • MSC Dueling Pianos, featuring two incredible musical hosts each evening.
  • Live jazz, party bands, salsa and Latin music groups spread around the ship
  • For MSC Yacht Club guests, an elegant music programme and piano host exclusively based in the Top Sail Lounge.
• Themed parties and activities, plus an expanded theatre lineup including seasoned U.S. comedians, large-scale shows such as Divas, performed by an outstanding multi-skilled cast.
• Specialist activity coaches delivering wellness sessions, sports activities, arts & crafts workshops.
• Regional enrichment specialists offering expert talks, narrated events and hands-on workshops that bring Alaska’s geography and nature to life.

  As recently announced, MSC Poesia will undergo one of the largest upgrades in MSC Cruises’ history including the addition of the MSC Yacht Club, two specialty restaurants, Butcher’s Cut and Kaito Sushi Bar, All-Stars Sports Bar, a newly refreshed MSC Aurea Spa and an enhanced MSC Gym Powered by Technogym®. Guests sailing aboard MSC Poesia will be able to enjoy these new features on MSC Cruises’ inaugural season in Alaska, offering 7-night sailings to some of the region’s most picturesque destinations including Ketchikan, Icy Strait Hoonah, Tracy Arm, Juneau (Alaska, U.S.) and Victoria (British Columbia, Canada).

  MSC Cruises has launched a scratchcard promotion with 200 amazing prizes up for grabs – including FAM trips, tickets to watch Chelsea FC, beach towels, goody bags and much more!   Everyone has a chance to win, whether you work on the high street, in a call centre or from home. All you need to do is show your support for MSC Cruises by making a fabulous booking, advertising a great offer, providing amazing customer service or doing something unique. Keep an eye out for the MSC Sales Team on the road who will be distributing scratchcards in person, but don’t worry if you don’t see them, they will also be sending digital versions too.   It’s easy as 1,2,3 to win!

1. Make a booking with MSC Cruises, advertise a great offer or provide amazing customer service
2. Message the Sales Team, tell your Sales Manager or post on MSC Cruises Facebook group to be in with a chance of receiving a physical or digital scratchcard.
3. Scratch and win (fingers crossed!)

  Alyshia Bartlett, Head of Sales at MSC Cruises UK & Ireland said; “Trade partners across the UK have an exciting chance to win with our Wave incentive. Anyone can get a scratchcard, not just front-line sellers. It could be that you’ve given great customer service or promoted one of our fantastic Wave offers. Drinks packages are now only £196 (previously £250), which is just £28 per day for a 7-night cruise! And on selected Summer 2026 Fly & Cruise packages to the Mediterranean, flights start from just £99 and reduced deposits from only £100 per person. So, get booking and promoting MSC Cruises for the chance to win!”   The scratchcard promotion runs from 8th January to 28^th February 2026.

 

• MSC Cruises offers unforgettable experiences across 23 modern ships sailing to more than 250 destinations in 2026
• Guests can enjoy international quality-dining concepts, spectacular entertainment and activities for all ages while discovering the joy of spontaneous, unplanned moments on board
• The excitement of a holiday with MSC Cruises, while enjoying the magic that lives in the unplanned, is featured in the line’s new global brand campaign “The Best Holiday Ever” 

  MSC Cruises invites guests to plan their perfect holiday while embracing the unexpected moments that make a cruise with the cruise line truly unforgettable, with 23 modern ships visiting over 300 destinations worldwide in 2026.   The cruise line has launched a new global campaign which highlights what makes MSC Cruises unique, from authentic culinary experiences, spectacular international entertainment for all ages and an unparalleled choice of destinations and embarkation points to discover, while also highlighting that true magic lives in the unplanned moments.   The new campaign, developed in partnership with McCANN – the world’s leading advertising agency network behind some of the most creative and commercially impactful campaigns globally – features a reinterpretation of the iconic Jackson 5 track “ABC.” This new version includes newly written lyrics that highlight the breadth of experiences and services offered on board MSC Cruises. Energetic, joyful, and instantly recognisable, the music reinforces the line’s spirit of discovery, warmth, and hospitality, while reimagining a globally loved hit in a way that aligns seamlessly with the campaign’s spirit.   To see MSC Cruises latest brand campaign which launches on 8^th January 2026 click here.   From unexpectedly spotting marine life while sipping coffee on the balcony to meeting new friends over dinner or finding their inner child at the Aquapark, MSC Cruises ensures that guests are well taken care of with warm hospitality, leaving them more time to enjoy the best moments – those that are often never planned.   FOOD & BEVERAGE: UNLIMITED PIZZA, PLANNED…UNLIMITED FRIENDSHIP, UNPLANNED   From elegant main restaurants, quality international dining concepts and speciality restaurants to relaxed buffet experiences, MSC Cruises caters to every taste with unique and authentic gastronomic experiences. MSC Cruises invites guests to explore the world through flavour, with traditional favourites like fresh, homemade pizza to sumptuous flavours found in the likes of Kaito Teppanyaki or Holas! Tacos and Cantina. From expertly crafted cocktails and freshly roasted coffee to a full-scale microbrewery at sea, featuring an exclusive range of signature beers brewed from desalinated seawater, there’s a perfect drink and lounge for every moment on board. Yet the true highlight of dining at sea with MSC Cruises isn’t just the exceptional beverages or culinary experiences, it is the unexpected connections that are made over the dinner table, creating bonds and new friendships among guests that will continue long after the holiday is over.   ENTERTAINMENT: LIVE MUSIC, PLANNED…LIVING THE MUSIC, UNPLANNED   Spectacular international entertainment awaits guests on board with shows and activities for every type of traveller. The carefully crafted worldly entertainment options go beyond the outstanding stage shows each evening with live music and performances, enriching activities, gameshows, pop-up events and more, allowing guests to pack in as much or as little as they like. Once on board, guests will be surprised by how they get swept away by the awe-inspiring performances and upbeat atmosphere.   KIDS & FAMILY: WATERPARK WITH THE KIDS, PLANNED…FINDING YOUR INNER KID, UNPLANNED   As a family-owned company, MSC Cruises knows what it takes to keep the whole family happy on holiday with tailored entertainment and activities for all ages. The award-winning Doremiland kids club, on board waterpark, cinema and around-the-clock activities provide ample experiences for guests to maximize discovery and fun. While parents may expect their children to have the time of their life on board, they may be surprised by how much their inner child expresses itself amidst the abundance of games and activities on board.   MSC YACHT CLUB: EXTRA COMFORT, PLANNED…BEING EXTRA, UNPLANNED   MSC Cruises’ ship-within-a-ship concept, MSC Yacht Club, provides ultimate comfort, privacy and personalised service. Guests who stay in MSC Yacht Club enjoy keycard-only access to private facilities including a lounge, restaurant, sun deck and pool. With priority embarkation and disembarkation, 24-hour butler and concierge services, a premium drink package, on board Wi-Fi and luxurious suites, guests have permission to be a little ‘extra’ as they indulge in what may be their most relaxing and best holiday ever.   DESIGN: DESIGNER STAIRS, PLANNED…THE WAY HE STARES, UNPLANNED   Guests can expect to find MSC Cruises’ signature European style across its fleet of modern ships, with stylish facilities and high-quality amenities finished with real marble, crystal and glass. Signature design features like the picture-perfect Swarovski staircase or the breathtaking Bridge of Sighs take centre stage, creating awe-inspiring moments that will take guests’ breath away.   WELLNESS: ESCAPING THE DAILY ROUTINE, PLANNED…ESCAPING THE MIND, UNPLANNED   Unexpected tranquil moments can be found on board with a wealth of wellness options ready to relax and rejuvenate guests. A true escape of the mind can be found in the serene MSC Aurea Spa with a comprehensive range of massages and beauty treatments to restore one’s natural balance, while the thermal areas provide a holistic wellness experience by combining heat, water and relaxation. With fitness facilities and a variety of sports classes on board, guests may expect to feel their best on board but will find that they leave feeling pampered and better than ever before.   DESTINATIONS: MORE THAN 250 DESTINATIONS, PLANNED…ONE MILLION REASONS TO COME BACK, UNPLANNED   MSC Cruises offer itineraries across five continents, sailing to nearly every corner of the world. This unparalleled choice of destinations and embarkation ports holds an abundance of unique adventures waiting to be discovered. MSC Shore Excursions take care of all the details, allowing guests to be fully immersed in the cultures and landscapes of their voyage. From the stunning scenery of Alaska to the hidden gems of the Mediterranean, MSC Cruises’ offerings around the world will leave guests filled with wanderlust and ready to discover their next destination as soon as they disembark.   SHOPPING: LEAVING WITH MEMORIES, PLANNED…LEAVING WITH A NEW MEMENTO, UNPLANNED   Onboard boutiques abound on MSC Cruises’ ships with the latest fashion, jewellery, electronics, cosmetics and watches to remember the voyage of a lifetime. With exclusive luxury retail concepts such as TimeVallée, the multi-brand watch concept and stand-alone Omega stores available on select ships, guests may come away from their cruise with more than just memories.

 

• Major sporting events around the world drive travellers’ destination decisions, as fans seek to turn big games into unforgettable holiday experiences in the new year 
• Children are influencing family holiday decisions with ideas fueled by curiosity and creativity
• Rising in popularity are travellers longing for calm and serene getaways that promise a truly restful and restorative escape
• Short and convenient getaways continue to gain traction, offering travellers the chance to rejuvenate in just a few days

  MSC Cruises today unveiled six travel trends that are shaping guests’ booking patterns and driving itinerary offerings heading into 2026. From travellers planning holidays centred around sporting events, to children influencing family holiday choices, these emerging trends are setting the scene for how guests will travel in the new year.   FAN VOYAGES   2026 is set to be a standout year for sporting events, drawing fans from around the world. Millions of fans will travel across the globe to catch their favorite team competing for victory.   A good portion of these fans will take full advantage of their practical travel and turn it into a fan voyage, by extending their trip into a full holiday and maximise their time in and around the sporting destinations with pre or post experiences.   Many of these sporting events will see travellers flocking to destinations near MSC Cruises’ departure ports, making an MSC Cruises’ sailing an easy addition to their existing plans, and allowing them to see multiple destinations without having to repack their suitcase or hire a car.   Approximately five million fans are expected to attend major football events in cities across U.S. cities in 2026, including Miami and Seattle – both home ports for MSC Cruises. From these cities, travellers can extend their holidays pre- or post-game with a seven-night sailing to Alaska from Seattle on board MSC Poesia, or a seven-night Caribbean sailing from Miami on board MSC World America, the line’s newest flagship.   In addition, MSC Cruises will once again serve as the title sponsor of three Formula 1® World Championship Grand Prix races in 2026, the FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026 in Spain, FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 in Austin and FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026 in Brazil. With a loyal fanbase worldwide, many will travel to these cities and many others to experience the adrenaline-pumping events. Formula 1® fans can attend the Grand Prix in Austin after a seven-night Caribbean voyage aboard MSC Seascape, sailing from Galveston, Texas. Fans can also sail on MSC World Europa to Barcelona ahead of the Grand Prix™ in Barcelona to see the thrilling racing action.   RISE OF THE ‘ME-KEND’   The rise of the ‘me-kend’ is trending as travellers are embracing indulgent quick trips as a form of self-care [3]. Holidays are no longer saved for birthdays or long stretches of paid time off work – instead, people are looking for a weekend getaway to serve as a quick mood-booster.   MSC Cruises offers three-and four-night sailings with a range of accessible embarkation ports that can be reached by car, meeting the demand for these weekend trips and allowing guests to take a short break without having to plan an extended holiday. Guests can book three or four-night itineraries that visit the sun-soaked Caribbean and Bahamas from Miami with MSC Seaside or Port Canaveral with MSC Seashore with itineraries visiting MSC Cruises’ private island in the Bahamas, Ocean Cay MSC Marine Reserve. Guests can also book short sailings to beautiful destinations in the Mediterranean from Genoa with MSC Magnifica and visit the sights of Northern Europe departing from Southampton with MSC Virtuosa.   KIDFLUENCING    Another trend driving travel choices in 2026 is the influence of children on a family’s holiday decisions. More than 80 percent of parents say that their kids help choose and plan their trip, with kids bringing ideas that are fueled by curiosity, creativity and online inspiration.   MSC Cruises offers award-winning family programming on board, driving interest from children with amazing spaces and activities that aim to give guests the freedom to express their creativity, play, socialise and explore. From dedicated kids' clubs offering more than 100 hours of entertainment for different age groups from 0 to 17 years old to Sportplex, a spacious and dynamic gaming space equipped with everything including basketball, tennis courts, interactive activities and even bumper cars and roller skating on some ships, there’s something to suit the whole family. Families can also enjoy MSC Formula Racer, immersive VR experiences, an interactive XD cinema or an aquapark with thrilling waterslides. In addition, MSC Cruises partners with LEGO®, providing a unique way for children from all around the world to connect. Families will enjoy spending time together with experiences like family game shows and theater performances, and when parents are ready for a date night on their own, children can enjoy entertainment in the kids' club.   QUIET-CATIONS   In the digital age, more people are looking to find quiet, calm ways to escape, with their digital devices firmly switched OFF. In 2026, travellers will look to swap the noise of daily life and the distractions of an overstimulating world for the soothing stillness of nature. Holidays will be used to restore a sense of calm, with 43 percent of travellers wanting to feel closer to nature and one in four turning to quieter hobbies while on holiday.   MSC Cruises will sail its first Alaska season in 2026, with seven-night itineraries on MSC Poesia from Seattle to Ketchikan, Icy Straight Point, Tracy Arm Fjord, and Juneau in Alaska and Victoria in Canada.  Guests will enjoy a peaceful getaway, discovering breathtaking wonders both from the ship and during excursions. From viewing picturesque fjords and watching humpback whales to hiking up Mount Roberts and discovering awe-inspiring glaciers, a cruise through Alaska centres guests back in the beauty of nature and provides a serene retreat.   LOW-SEASON TRAVEL    More travellers are recognising the benefits of traveling in the low-season with its milder temperatures, easier attraction access and more affordable pricing. Increasingly, people are looking to take advantage of this time of year to explore popular destinations in a slower and more authentic way.   In 2026, MSC Cruises will offer sailings to highly coveted destinations, allowing guests to explore the Southern Caribbean and Antilles, as well as Greece and Eastern Mediterranean, without the peak season bustle. In the Southern Caribbean and Antilles, guests can sail aboard MSC Virtuosa, MSC Opera or MSC Seaview to explore natural wonders and sophisticated cultures, where beautiful bays and beaches meet cosmopolitan flair with mild temperatures and a relaxed rhythm. Meanwhile in Greece and Eastern Mediterranean, guests can sail on board MSC Orchestra, MSC Lirica and MSC Divina while travelling to visit renowned historical sights, breathtaking architectural marvels and beautiful landscapes. MSC Lirica will offer 7-night sailings during the shoulder seasons from Venice-Marghera (Italy) to iconic destinations including Kotor (Montenegro) Mykonos and Syros (Greece) and Ancona (Italy). MSC Divina will depart from Civitavecchia for Rome, giving guests the opportunity to discover the stunning sights of Mykonos in Greece, Kusadasi and Marmaris in Turkey and Naples, Italy. MSC Orchestra will offer 7-night sailings from Bari (Italy) to Greece (Piraeus for Athens and Corfù) and Turkey (Izmir/Ephesus and Istanbul).   ALL-INCLUSIVE AND PERSONALISED LUXURY EXPERIENCES   The most popular luxury travel experiences in 2026 will be all-inclusive and personalised [4]. Affluent travellers will look for holiday options that provide the privilege of complete relaxation, where the stress of planning is removed and their specific needs are met throughout the entirety of their trip.   MSC Yacht Club, MSC Cruises’ ship-within-a-ship concept, caters to guests with an outstanding all-inclusive experience and premier service where every detail is meticulously attended to. Guests who stay in MSC Yacht Club enjoy priority embarkation and disembarkation, 24-hour butler and concierge services and premier room service delivered at any hour. Personalisation goes above and beyond with every detail attended to from the perfect pillow selection to a fully stocked personalised mini bar and late-night treats delivered by the butler. Guests also receive a premium beverage package, unlimited Wi-Fi, and thermal spa access, making the MSC Yacht Club experience an all-inclusive sanctuary. Now open for sale, MSC Yacht Club is available to book on the MSC 2027 World Cruise – the first time that guests will be able to book MSC Yacht Club for this type of itinerary.   Antonio Paradiso, VP of International Sales at MSC Cruises, said: "Looking ahead to 2026, we’re seeing guests prioritise holidays that are meaningful, flexible, and easy to plan. From families inspired by their children’s creativity to travellers seeking calm and relaxation, these trends are shaping the way people choose to explore. Short, spontaneous breaks and trips around major sporting events – including Formula 1, where MSC Cruises is proud to be a global sponsor – are increasingly popular with our UK and Irish guests."   "With more people looking to switch off and enjoy destinations at a gentler pace, our 2026 programme - from the tranquillity of Alaska to the Mediterranean in its quieter seasons - offers something for everyone. For those seeking a fully personalised experience, MSC Yacht Club continues to set the benchmark for all-inclusive luxury at sea. We’re excited for the year ahead and to welcome even more UK and Irish guests on board."