
Like the ancient voyagers who gave us our name, we were born with a passion for discovery.
Polynesian navigators boldly traveled vast, uncharted distances, driven by an unlimited desire to explore the world beyond the horizon. It was a world they greeted with open arms and, as hosts, we follow their example.
Graciousness cannot be taught. It is the purest expression of the human spirit, infused with natural kindness and an effortless warmth you may have never experienced before.
The Outrigger Way
Developed in 1993 with Hawaiian scholar and historian Dr. George Kanahele, the Ke ‘Ano Wa’a process was designed to advance the company’s corporate culture and fundamental business strategies. The values-based process intricately connected three core elements of the hospitality industry:
HOST + GUEST + PLACE
It also deepened Outrigger’s understanding and appreciation of the local host culture, a distinct hospitality style that is recognized across the globe.
Our Journey
Outrigger Hotels and Resorts has long been known as an innovator of tourism development.
In 1929, Roy and Estelle arrived in Hawai’i with little more than a few dollars in their pockets and a lot of determined optimism. They saved, invested, started a family and 18 years later built their first hotel in Waikiki. They were the first to offer modestly priced hotel rooms in Waikiki as airline service sparked mass tourism in the 1950s.
Today, Outrigger Hotels and Resorts continues to prosper, operating premier resorts and hotel properties throughout the Hawaiian Islands, Asia-Pacific and Indian Ocean. Foresight and hard work have steadily directed the company forward; warmth and generosity have continually guided its success.
On December 20, 2016, the Kelley family announced that KSL Capital Partners LLC (KSL) has completed the acquisition of Outrigger Hotels and Resorts. Outrigger will continue operating business as usual across its holdings, providing guests from throughout the world with its signature Ke ‘Ano Wa’a (The Outrigger Way) hospitality.
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01 Sep 23
NEWS
Outrigger adds Hawaii resort to portfolioOUTRIGGER Resorts & Hotels has added another Hawaii resort to its portfolio. It welcomed Kauai ...Read moreOutrigger adds Hawaii resort to portfolio - News & announcementsOUTRIGGER Resorts & Hotels has added another Hawaii resort to its portfolio. It welcomed Kauai Beach Resort & Spa into the fold with a special blessing. It is located in Lihue, Kauai, and spans 25 acres of beachfront property. Outrigger’s newest Hawaii resort features 350 guestrooms with ocean views. The acquisition strengthens its presence on the four largest Hawaiian Islands. Kauai Beach Resort & Spa was previously managed by the company in the 1990s. The transition was marked by a traditional Hawaiian blessing led by Kumu Blaine Kamalani Kia – who started his career with Outrigger 25 years earlier at the resort. "Outrigger feels the heartache of the Maui fires deeply. Many of our employees lost their homes and loved ones.” There is a certain healing in embracing new beginnings. Today's tying of the maile lei was about bringing people together," President Jeff Wagoner said. -
23 Aug 23
Webinar
Come Be Here in Paradise with Outrigger Resorts & Hotels: Webinar Training SeriesOutrigger Webinar Training Series Watch and dive headfirst into all-things-Outrigger. Hear from our APAC ...Read moreCome Be Here in Paradise with Outrigger Resorts & Hotels: Webinar Training Series - News & announcementsOutrigger Webinar Training Series
Watch and dive headfirst into all-things-Outrigger. Hear from our APAC team on the latest from Castaway Island; get a sneak peek into renovations at Outrigger Kona; and be entered for a chance to win a stay at our unforgettable beachfront locations!...(2) nights Outrigger Reef; (2) nights Outrigger Kona; (2) nights Outrigger Kaanapali. -
27 Jul 23
Partner News
OUTRIGGER Resorts & Hotels Rides a Wave of Expansion with Maui’s Kā‘anapali Beach Hotel in HawaiiOUTRIGGER Resorts & Hotels has finalised its acquisition of the iconic Kā‘anapali Beach Hotel, ...Read moreOUTRIGGER Resorts & Hotels Rides a Wave of Expansion with Maui’s Kā‘anapali Beach Hotel in Hawaii - News & announcementsOUTRIGGER Resorts & Hotels has finalised its acquisition of the iconic Kā‘anapali Beach Hotel, situated on the sands of world-famous Kā‘anapali Beach – recently ranked as the No. 1 beach in the U.S. and No. 10 Beach in the World by TripAdvisor. The 11-acre (4.5ha), 432-room property will now sail under the banner of OUTRIGGER Kā‘anapali Beach Resort, allowing travellers to experience the soulful essence of authentic Hawaiian culture fused with OUTRIGGER Signature Experiences. The completed purchase on 26 July further anchors OUTRIGGER in its mission to be "The Premier Beach Resort Company in the World" and heralds a new chapter in its global voyage of delivering barefoot luxury with unparalleled hospitality across Hawaii, Fiji, Mauritius, Thailand and the Maldives. “As a Hawaii-based company for 75 years, we have cultivated a profound appreciation for this enchanting place and its people,” said Jeff Wagoner, president and CEO of OUTRIGGER Hospitality Group. “We understand the responsibility of being exceptional stewards of this treasured land and embrace the opportunity to continue the tradition of excellence at this extraordinary property. The Kā‘anapali Resort area is undeniably a sought-after destination, captivating travellers from across the globe with its natural beauty and rich cultural heritage. We are committed to elevating this experience to new heights while being a collaborative community partner.” One of the cornerstones of every OUTRIGGER resort is a must-visit beach bar. Maui Brewing Co., a beloved local brand with a deep island heritage, will be the primary restaurant at OUTRIGGER Kā‘anapali Beach Resort. Set to open later this summer, the beachfront space will further enhance the allure of the resort, offering a family-friendly dining experience for breakfast, lunch and dinner as well as live music. In addition to premium culinary offerings, OUTRIGGER Kā‘anapali Beach Resort will also remain true to The OUTRIGGER Way by continuing to provide enriching cultural activities for all guests, as well as sustainability measures to protect and preserve the shores of Kā‘anapali Beach through the company’s global OUTRIGGER Zone initiative. This includes offering complimentary reef-safe sunscreen from its partner Raw Elements, as well as metal water bottles and reusable bags at check-in for guests to practice sustainability. OUTRIGGER Kā‘anapali Beach Resort will be added to the award-winning OUTRIGGER DISCOVERY loyalty programme, which rewards guests with exclusive member rates and DISCOVERY Dollars for staying at OUTRIGGER, as well as more than 800 hotels in the GHA DISCOVERY portfolio. Say aloha to unforgettable happenings and unparalleled hospitality at OUTRIGGER Kā‘anapali Beach Resort by booking a room today at: www.outrigger.com or through your preferred travel advisor. -
26 Jun 23
Partner News
OUTRIGGER Resorts & Hotels Expands Beachfront Portfolio with New Kaua‘i Resort in HawaiiOUTRIGGER Resorts & Hotels today announced that it will be investing further in its ...Read moreOUTRIGGER Resorts & Hotels Expands Beachfront Portfolio with New Kaua‘i Resort in Hawaii - News & announcementsOUTRIGGER Resorts & Hotels today announced that it will be investing further in its home market of Hawaii with a planned acquisition at Kaua‘i Beach Resort & Spa. Located in the town of Līhu‘e on the ‘Garden Island’ of Kaua‘i, the resort spans 25 lush acres of beachfront property and features 350 guestrooms with unparalleled ocean views. The transaction is expected to be completed and close on 22 August, 2023. Kaua‘i Beach Resort & Spa, once acquired, will represent an important milestone in OUTRIGGER Resorts & Hotels' ongoing expansion efforts – offering guests a full-service resort on all four of the major Hawaiian Islands. “OUTRIGGER’s legacy in Hawaii spans 75 years; we remain committed to being exceptional stewards of this special place and its rich cultural heritage, while contributing to the prosperity of the local community,” said Jeff Wagoner (pictured), President and CEO of OUTRIGGER Resorts & Hotels. “Kaua‘i Beach Resort & Spa was managed by OUTRIGGER in the ‘90s, so this transition feels like a welcome home – we look forward to further enhancing the property for both our guests and hosts,” added Wagoner. This news comes on the heels of last month’s announcement that OUTRIGGER will be the new steward of Kā‘anapali Beach Hotel on Maui. It will be the seventh acquisition that the company has made in the last two years here in Hawaii, Thailand and the Maldives. The OUTRIGGER brand is renowned for its premier beach locations, must-see beach bars, authentic live music, signature experiences and a commitment to conservation. -
14 Jun 23
Partner News
OUTRIGGER ‘Zones In’ on Ocean ConservationFrom clean-ups to coral planting, OUTRIGGER focuses on ocean health, this World Ocean Month ...Read moreOUTRIGGER ‘Zones In’ on Ocean Conservation - News & announcementsFrom clean-ups to coral planting, OUTRIGGER focuses on ocean health, this World Ocean Month
This June for World Ocean Month, OUTRIGGER Resorts & Hotels has pledged to continue making a difference at its premier beach resorts worldwide. Activities connected to ocean health and conservation will take place at each OUTRIGGER resort throughout the month. Each event will empower, educate and inspire guests and hosts to care for our oceans. A sample of OUTRIGGER'S World Ocean Month activities includes: THAILAND- OUTRIGGER Khao Lak Beach Resort, in association with Mangrove Resources Conservation Centre and the local community, will plant 2,000 mangrove trees and collect trash on the shore where the mangrove trees are being planted. Mangrove trees reduce shoreline erosion, protect coastal communities against flooding and are a spawning habitat for a wide variety of marine life.
- OUTRIGGER Koh Samui Beach Resort will join Trash Heroes in a community beach cleanup and also join Baan Tai Crab Bank in releasing baby crabs into the ocean. Those participating will be educated on the lifespan of crabs, the importance of habitat and responsible fishing practices.
- OUTRIGGER Surin Beach Resort will join Phuket Mangrove Resources Conservation Centre and the local community in planting 2,000 mangrove trees in addition to releasing fish and prawns to the sea for the conservation of a sustainable mangrove forest.
- OUTRIGGER Maldives Maafushivaru Resort will have coral planting, a whale shark and manta excursion, arts and crafts using plastic from the ocean, a school visit to bring awareness to ocean conservation, an evening documentary introduced by the resort’s marine biologist, plus activities and a data identification session on whale sharks and manta rays.
- Castaway Island, Fiji Resort will hold an environmentally themed race in addition to planting coral, making fish houses (a natural habitat for marine life), cleaning up underwater and planting coastal fruiting trees that provide fruit, shade and protection.
- OUTRIGGER Fiji Beach Resort will have a beach and roadside cleanup, realign and clean coral tables, remove Crown of Thorns starfish, which damage coral reefs and are one of the major causes of coral decline, plant coral and make and sink fish houses.
- Aina Nalu Lahaina by Outrigger and Kaanapali Maui at the Eldorado by Outrigger will participate in beach cleanups and OUTRIGGER Honua Kai Resort & Spa will care for its adopted highway.
- Kiahuna Plantation Resort Kauai by Outrigger will engage host children in a colouring contest voted on by hosts, guests and others for fun prizes.
- OUTRIGGER Kona Resort & Spa, Fairway Villas Waikoloa by Outrigger and Royal Sea Cliff Kona by Outrigger will partner with Kahalu‘u Beach for a clean-up and to support the “Reef Teach” team who will educate on cauliflower coral spawning at Kahalu‘u Bay.
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17 May 23
SPECIALS
Kids Stay and Eat Free at OUTRIGGER MaldivesOutrigger Maldives Maafushivaru Resort, rated “5.0 - Excellent” on TripAdvisor, has a great family ...Read moreKids Stay and Eat Free at OUTRIGGER Maldives - News & announcementsOutrigger Maldives Maafushivaru Resort, rated “5.0 - Excellent” on TripAdvisor, has a great family offer valid until end of October The award-winning luxury OUTRIGGER Maldives Maafushivaru Resort has launched a Kids Stay and Eat Free promotion for new bookings from now until 31 October 2023. It means that two children, under the age of 12, can stay and eat free as part of their parents’ meal plan. Kids can either dine from the buffet or from the kids’ menu in the resort’s five restaurants. With this offer, all little VIPs have a chance to experience the beauty of Maldives’ sun and fun, whilst the parents enjoy a stress-free vacation, spending less. Kids can enjoy activities such as snorkelling, stand-up paddle boarding, kayaking and attending the marine biologist’s educational presentations on whale sharks, manta rays, coral life and much more. The resort’s astronomer also enjoys showing the night sky to families with the aid of a powerful telescope. If holidaying with one child, the villa options include the chic Over Water Villas or the mesmerising Beach Villas, both of which can be booked with or without private pools. A very comfortable option could be accommodation for two adults and two children in the spacious 184 sqm Two-Bedroom Beach Villa with private pool. Its outdoor decks feature a daybed, dining area and private pool with sun loungers. Sumptuous and varied dining options for all the family include Cuisine Gallery for international breakfast and dinner, Art-I-San for fine dining, Koto for Japanese, Moodhu Grill for the finest meats and seafood, or Koffee n Chill for teas, coffees, ice creams and pastries. OUTRIGGER Maldives Maafushivaru Resort was selected by Luxury Lifestyle Awards as one of the Top 100 Hotels and Resorts of the World 2022. Based on 657 reviews as of mid May, the resort boasts a 5.0 “Excellent” rating on TripAdvisor, with guest comments showering the property with praise. Edoardo B wrote: “Everything was absolutely perfect, above expectations.” On 19 April, Alex S wrote: “I must say, having experienced multiple resorts and hotels across the world, the level of service and attention to detail was near perfection.” And in December 2022 rand513 wrote: “OUTRIGGER Maafushivaru is paradise on earth. If you’re trying to decide on a luxury resort in Maldives, the countless positive reviews about the location, property and landscaping, food, spa, and customer service are accurate.” The resort is a convenient 25 minute seaplane ride from Male international airport. To book the Kids Stay & Eat Free offer and for full T&Cs, call Kuoni on 01306 230 467. -
04 May 23
Partner News
OUTRIGGER Resorts & Hotels is Green Seal CertifiedThe premier beach resort brand is the first in Fiji and Hawaii to earn ...Read moreOUTRIGGER Resorts & Hotels is Green Seal Certified - News & announcementsThe premier beach resort brand is the first in Fiji and Hawaii to earn Green Seal accreditation
Premier beach resort brand OUTRIGGER Resorts & Hotels has successfully achieved Green Seal certification for key properties in Fiji and Hawaii. OUTRIGGER is first in the State of Hawaii to earn the prestigious Green Seal designation as well as the first hospitality brand to achieve certification outside of the United States. Green Seal is a global non-profit whose certification mark is a universal symbol that a product, cleaning service or facility meets the highest benchmark of health and environmental leadership. OUTRIGGER’s owned/managed properties that are now Green Seal certified include:- OUTRIGGER Reef Waikiki Beach Resort
- OUTRIGGER Waikiki Beach Resort
- OUTRIGGER Waikiki Beachcomber Hotel
- OHANA Waikiki East by Outrigger
- Embassy Suites by Hilton Waikiki Beach Walk
- OUTRIGGER Kona Resort & Spa
- OUTRIGGER Fiji Beach Resort
- Castaway Island, Fiji Resort
- Conserve energy with 100% energy-efficient lighting in all guestrooms and public areas and energy-efficient appliances and windows.
- Conserve water through water-efficient landscaping, grounds-keeping measures and water-saving fixtures in guestrooms and public areas.
- Reduce waste by minimising use of disposable food service items and seeking out reusable packaging and shipping pallets.
- Protect human health and the environment by using housekeeping products that are free of toxic chemicals and low VOC (volatile organic compounds).
- Are committed to stewardship by having an environmental mission and purchasing policy.
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12 Apr 23
Partner News
Cirque du Soleil and Outrigger Announce New Multi-Year Resident Show for HawaiiOutrigger Waikiki Beachcomber Hotel and Cirque du Soleil Entertainment Group have teamed up to ...Read moreCirque du Soleil and Outrigger Announce New Multi-Year Resident Show for Hawaii - News & announcementsOutrigger Waikiki Beachcomber Hotel and Cirque du Soleil Entertainment Group have teamed up to bring Honolulu residents and visitors a new multi-year resident show, exclusive to Hawaii. Executives from both organisations were joined by Honolulu Mayor Rick Blangiardi to make the announcement on 10 April. Anticipated to open in late 2024, the show will fuse the world-renowned acrobatics and innovation that Cirque du Soleil is known for with the natural beauty and unique culture of the Hawaiian islands. Native Hawaiian, Aaron J. Salā, PhD, has been retained as the creative cultural producer to assist in creating this show’s storyline along with other prominent Hawaiian artists, musicians and dancers. A joint venture is being made by both parties to create this opportunity and transform the 20,000 sq. ft. (1858 sqm) showroom venue at Outrigger Waikiki Beachcomber Hotel, previously used by Magic of Polynesia. The necessary permits for renovation work to commence and create the nearly 800-seat theatre with state-of-the-art audio-visual system are being submitted. The venue architect is Hawaii-based G70, with project estimating done by RLB in Honolulu. “Cirque du Soleil is an iconic company at the apex of entertainment,” said Jeff Wagoner, President and CEO of Outrigger Hospitality Group. "We are confident that the show created for Outrigger Waikiki Beachcomber Hotel will delight and astound our guests and residents.” Mr Wagoner added: "This collaboration with Cirque was years in the making and perfectly aligns with Outrigger’s brand elevation strategy, which includes a promise to provide authentic live music and signature experiences in renowned beach locations.” Mayor Rick Blanglardi, said: “In addition to bringing new vibrancy to Waikiki, this project will produce significant economic impact through job creations in redeveloping the theatre space and ongoing show operations. I’m honoured and excited to welcome Cirque du Soleil as the newest Honolulu resident.” More details will be shared in the coming months regarding the partnership, the show’s name and creative concept, as well as on-sale dates, with a target of December 2024 for the show’s debut. -
01 Mar 23
TRAINING | COMPETITION
Triple Rewards promotion at Outrigger ReefTriple reward points Guests staying in Voyager 47 Club rooms and suites enjoy ...Read moreTriple Rewards promotion at Outrigger Reef - News & announcementsTriple reward points Guests staying in Voyager 47 Club rooms and suites enjoy daily breakfast and evening appetizers with complimentary drinks. Earn triple (300) reward points for every room night sold at Outrigger Reef Waikiki Beach Resort. Upgrade your clients to Voyager 47 Club for bonus inclusions such as daily breakfast, evening pupus and exclusive access to our oceanfront Voyager 47 Club Lounge. Not only will you earn points towards your next dream vacation, your clients will also receive a complimentary welcome gift from you. Make sure to log your booking through the OEA portal to collect your points! Book Dates: Now - March 31, 2023 | Travel Dates: Now - March 31, 2024 Following Terms and Conditions apply: *Travel Advisor must be a certified and active Outrigger Expert Advisor. Valid for new bookings only from now - March 31, 2023 and registered through the portal. Valid for client stays through March 31, 2024. Reward Points awarded after actual stay dates. Reward Points apply to GDS bookings, Wholesale packages, direct brand.com retail commissionable bookings. Not applicable to group bookings or 10 or more rooms. Other restrictions may apply. Subject to change. -
27 Feb 23
Partner News
Outrigger Maldives Maafushivaru Resort Joins World’s Top 100 Elite PropertiesService by the resort’s hosts, a successful recent refurbishment and a stunningly beautiful setting ...Read moreOutrigger Maldives Maafushivaru Resort Joins World’s Top 100 Elite Properties - News & announcementsService by the resort’s hosts, a successful recent refurbishment and a stunningly beautiful setting have wowed guests and judges alike
Outrigger Maldives Maafushivaru Resort has been selected by Luxury Lifestyle Awards as one of the Top 100 Hotels and Resorts of the World 2022. The judges also named the property’s General Manager, Mr John Allanson, as one of the world’s “Top 100 General Managers for 2022.” Since acquiring and opening the resort in April 2022, Mr Allanson has led the luxurious 81-key all-villa property to a 5.0 “Excellent” rating on TripAdvisor based on more than 600 reviews. The awards recognise an elite group of companies and leaders that represent the ‘best of the best’ as selected and assessed by industry sources, based on reputation, credibility, brand awareness, luxury experience and service excellence. The organising committee said of the awards: “Your impeccable reputation and professional performance have been recognised and acknowledged.” A TripAdvisor review of the resort in December 2022 is indicative: “Everyone – the wait staff, management, concierges, hosts, chefs, kitchen geniuses, grounds keepers, gardeners, water activity experts, spa therapists, security, and the excellent housekeeping team – blew us away. No business is a perfectly well-oiled machine and there are always issues that can be improved, but this one definitely does their absolute best to make guests believe that there are no imperfections.” Outrigger Maldives General Manager, Mr John Allanson, said: “We are grateful to the judges at Luxury Lifestyle Awards and to all guests who went out of their way to leave a positive review. On behalf of all the dedicated and hard-working hosts at the resort, we appreciate it very much.” Offering small-island charm with contemporary architecture and bespoke finishing touches, Outrigger Maldives Maafushivaru Resort offers guests an idyllic island experience, epitomising all that one thinks of when dreaming of the Maldives. The property is a convenient 25-minute seaplane journey from Male. Travellers looking for one of the world’s definitive tropical beach escapes can take advantage of the latest best offers to stay at Outrigger Maldives Maafushivaru Resort at www.Outrigger.com. -
13 Dec 22
Partner News
UK MasterChef Champion Eddie Scott to Cook at Outrigger MaldivesUK MasterChef 2022 champion Mr Eddie Scott will create special dishes on two evenings ...Read moreUK MasterChef Champion Eddie Scott to Cook at Outrigger Maldives - News & announcementsUK MasterChef 2022 champion Mr Eddie Scott will create special dishes on two evenings at Outrigger Maldives Maafushivaru Resort in in the second half of April 2023. The UK MasterChef winner will also hold a special cooking demonstration at the resort for guests who want to learn culinary skills. Specific dates will be confirmed shortly. Eddie, 31, from Yorkshire in northeast England, won the coveted TV accolade in May with MasterChef judge John Torode calling him a “culinary powerhouse”. Fellow judge Gregg Wallace said: “I think we’ve just seen the birth of a future great chef.” Eddie is currently working in the 3-star Michelin restaurant Gordon Ramsay in London. Eddie spent eight years as a navigation officer in the Merchant Navy travelling the world before becoming a marine pilot in the River Humber in northeast England in 2017. Only since storming his way to the top of MasterChef UK in May has he switched to cooking full time. Chef Eddie draws on his love of classic French food and often surprises diners by adding Indian culinary flavours, a skill he learned from his Punjabi grandparents. His father also made exciting dishes such as Mexican chimichangas and original Indian curries. His mother shared her love of baking with him. Eddie is passionate about Royal Mughlai culinary dishes from northern India. He learned his French culinary skills from travelling around France with his family, eating in local workers’ canteens, exploring fresh markets, then emulating the dishes back home in England. “The way food was ingrained in French culture was a total revelation. I wanted to recreate the food I’d tasted and that’s how I really got into cooking,” he said. He was making classic French dishes like Tarte Tatin, Ile Flottante, Crème Brulée and Gratin Dauphinois by the age of 12. Eddie will create special menus on two occasions in the latter half of April at Outrigger Maldives. He will also give a culinary demonstration and hands-on cooking class for guests. It will be Eddie’s first trip to the Maldives. “I can’t wait to go and cook there. I’ve heard so much about the place,” he said. “The water there will be a bit different from the Humber. I look forward to trying the island’s fresh seafood.” The resort’s executive chef, Christopher Long, also from Yorkshire, met Eddie while he was visiting the Michelin-starred Pipe and Glass near Beverley, Yorkshire, run by James Mackenzie, who was also a guest chef at Outrigger Maldives in 2019. “The three of us got talking,” said Chris, “and the idea was hatched for Eddie to do a guest chef stint in the Maldives with Outrigger.” Details of the menu and the cooking class that Eddie will organise at Outrigger Maldives will be revealed in January. Further information will be announced on Outrigger.com. Offering small island charm with contemporary architecture and bespoke finishing touches, Outrigger Maldives Maafushivaru Resort – winner of Luxury Lifestyle Awards’ "Best Luxury Hideaway Resort” in the Maldives 2022 – is a 25-minute seaplane journey from Male. The resort offers guests an idyllic island experience, epitomising all that one thinks of when dreaming of the Maldives. Take advantage of the latest best offers to stay at Outrigger Maldives Maafushivaru Resort at www.Outrigger.com. -
12 Dec 22
Partner News
Come Be Here: Outrigger Resorts & Hotels Elevates Iconic Beach Brand with New Look, New Properties, New WebsiteCelebrating 75 years of warm island hospitality, Outrigger Resorts & Hotels has announced a comprehensive brand ...Read moreCome Be Here: Outrigger Resorts & Hotels Elevates Iconic Beach Brand with New Look, New Properties, New Website - News & announcementsCelebrating 75 years of warm island hospitality, Outrigger Resorts & Hotels has announced a comprehensive brand revitalisation in alignment with its bold mission to be The Premier Beach Resort Company in the World. Sun-kissed and sandy, the elevated yet playful aesthetic permeates all aspects of Outrigger’s barefoot luxury brand as it further modernises its current assets and expands its portfolio with additional destinations. The new strategic direction incorporates a multi-million dollar, state-of-the-art technology stack – most notably, the all-new Outrigger.com website, which brings to life Outrigger’s premier beach resort product in a digital format. Developed in partnership with Rightpoint, the data-driven and dynamic website uses the Optimizely platform to deliver a personalised, best-in-class user experience with rich, compelling content updated daily. The launch of Outrigger.com comes on the heels of a very successful Cyber Sale, connecting guests to exceptional rates and re-introducing the Outrigger DISCOVERY loyalty programme. Outrigger’s brand evolution was a project two years in the making, said Sean Dee, EVP and Chief Commercial Officer for Outrigger Hospitality Group. “Using qualitative and quantitative data, we leaned into our beach positioning and are now focused on delivering a cohesive brand experience across all platforms,” he said. “We’re now proud to share with our guests five iconic elements at every Outrigger resort: a renowned beach location, the must-see beach bar, authentic live music, signature experiences, and our commitment to conservation,” said Dee. In the last 18 months, five premier beach resorts have been added to the Outrigger portfolio: three in Thailand, one in the Maldives and one in Hawaii. The company has earmarked US$250 million to reinvest in its Hawaii assets, including the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Hotel – which has more exciting enhancements on the horizon. As part of the brand revitalisation, the name of Hawaii’s first and only craft hotel – Waikiki Beachcomber by Outrigger – has been changed to Outrigger Waikiki Beachcomber Hotel. “Moving the Outrigger brand to the front of our hotel’s name epitomises the confidence of our ownership and the maturing of our product – fulfilling the Outrigger standards of unforgettable happenings and unparalleled hospitality on the world’s most iconic beaches,” said Edwin Torres, General Manager at Outrigger Waikiki Beachcomber Hotel. With its central location, steps to Waikiki Beach, Outrigger Waikiki Beachcomber Hotel draws inspiration from local artisans who are integral to the interior design and modern Waikiki vibe of the craft property. The alliance of extraordinary collaborators named “The Beachcomber Originals,” contribute to the hotel’s look, sound and taste to create a one-of-a-kind journey of the senses for its visitors. Guests will also start to see the new Outrigger icon throughout its properties, collateral and logo wear. Because watching the sunrise and sunset over the sea is an integral part of a beach vacation – the Outrigger “O” is akin to the warm island sun, resting on an ocean wave. Drawing hues from the sea, sand and sky, the brand’s new colour palette is fresh, bright and natural. Elevated, authentic, iconic, lively, caring and playful, Outrigger invites guests to ‘Come Be Here’ at Outrigger Resorts & Hotels.