About us
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism. South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world. We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa. Tourism Growth Strategy Our goal is to make tourism the leading economic sector in South Africa and, by doing so, promote the sustainable economic and social empowerment of all South ...Read more
Company Name : South African Tourism
News & announcements
  • 11 Apr 22

    Expert Hub
    South African Tourism: What’s New For Spring/Summer 2022
      South Africa’s tourism industry is set to drive recovery through innovation that will attract ...Read more
  • 24 Mar 22

    South Africa halts PCR tests for vaccinated travellers
    South Africa’s President Cyril Ramaphosa has announced changes to entry regulations for international travellers. With ...Read more
  • 24 Dec 21

    Partner News
    South Africa: Northern Cape is safe and ready to offer travellers an authentic experience
      The Northern Cape might not have the highest density of tourists compared to other ...Read more
  • 21 Sep 21

    Partner News
    Netflix study: South African content creates deeper cultural affinity, potentially drives tourism
    Today Netflix announced the launch of the Made in South Africa content collection - a curated collection ...Read more
  • 21 Sep 21

    Partner News
    Africa’s Travel and Tourism Summit ushers in a new kind of travel for the continent
    Africa’s Travel and Tourism has proven to be the continent’s catalyst to usher in a ...Read more
  • 06 Sep 21

    South African tourism petition urgently seeks red list removal
    The South African tourism industry has united to apply pressure on the UK to remove ...Read more
  • 23 Aug 21

    Expert Hub
    Mole Expert Hub – Visitor Experiences in Kwazulu-Natal
    A passionate storyteller and tour guide, Thoko Jili specialises in giving visitors to South Africa ...Read more
  • 15 Jan 21

    Expert Hub
    Indigenous South African Cuisine
    4roomed eKasi Culture restaurant   After appearing on MasterChef South Africa in 2014, Abigail Mbalo ...Read more
  • 13 Nov 20

    Expert Hub
    Mole Expert Hub – Visitor experiences in Soweto and Johannesburg
    By Charles Ncube, Meet Your South Africa   Born, bread and buttered in Soweto, Charles ...Read more
Contact us

Nina Farrimond

UK Manager: Trade Relations

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