Virgin Voyages is celebrating record international growth across the UK, Europe, Australia and New Zealand as it looks ahead to 2026. The cruise line has announced key hires, and in the UK – now Virgin Voyages’ second-largest global market – revenue is up 17% year-over-year. The company has experienced a 34% rise in average selling values paired with a 154% jump in Caribbean bookings among UK customers. Across Europe, Australia and New Zealand, momentum has been equally strong. “2025 has been a landmark year of growth across all our international markets,” said SJ Walker, Director of UK Sales. “The UK travel trade has truly embraced our brand, and we’ve seen travellers booking earlier, sailing longer and choosing higher end experiences.” It is strengthening its on the ground team in the UK with Kelly Green joining as Sales Manager UK from Hays Travel, bringing extensive experience across the UK trade, including retail, homeworker, and consortia sectors. Also, Alan Fincham steps into the role of Business Development Executive for Central England. Virgin also announced several new sales team hires across Europe, Australia and New Zealand. To celebrate a record-breaking year, Virgin Voyages launched a new Black Friday and Cyber Monday: Buy one Sailor, get the second 80% off, plus up to a $400 Bar Tab. The offer applies to all voyages, including the brand’s popular Eclipse Voyages, Panama Canal sailings, and new itineraries exploring Alaska.  

 

The World’s No. 1 Cruise Line debuts a reimagined fare model that delivers clarity and choice before you sail while keeping Virgin’s signature Always Included Luxury at the heart of every voyage

  Virgin Voyages is sailing into a new era of growth and innovation. Fresh off the launch of its fourth ship, Brilliant Lady, the brand has cemented its place as one of the most celebrated names in travel, delivering record growth with sold-out voyages and becoming the go-to brand for new-to-cruise Sailors. Adult-only travel is booming, and Virgin Voyages has emerged as the clear option for travelers seeking sophisticated holidays without kids. Now, the rebel of the high seas is once again shaking up the cruise industry with a whole new playbook for how vacations are booked.   Launching Oct. 7, 2025, Virgin Voyages will debut VoyageFair Choices, a bold new fare model created directly in response to Sailor and First Mate feedback. Virgin doesn’t disrupt for disruption’s sake; every move is a strategic decision designed to make the experience better. At the heart of this new system are four goals: to give Sailors better price transparency, make fares easier to compare across the industry, offer more flexible and competitive options for different budgets, and – most importantly – respond to Sailors’ and advisors’ call for more choice.   “Travelers expect clarity and choice from airlines and hotels, and Virgin Voyages is the first to bring that same simplicity and pricing model to cruising,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “This isn’t about gimmicks or fine print. We’re making it easier to book a voyage with confidence while knowing that once you’re onboard, the experience is unmistakably Virgin: elevated and unforgettable.”   John Lovell, Board Member and Senior Advisor, added, “Having spent many years in the travel industry, I’ve seen how quickly traveler expectations are changing. People want more flexibility, more transparency and more control over how they vacation. Virgin Voyages has already changed what it means to cruise and now, with VoyageFair Choices, we’re changing how people book. It’s a model built for the modern traveler and another example of Virgin pushing the industry forward.”   The new model introduces three distinct pricing tiers for Sea Terrace and below cabins, each designed to give Sailors greater flexibility in how they book.  

• With the Base fare, Sailors can choose the most value-driven option. This non-refundable fare introduces a new Basic WiFi tier for one device per Sailor designed for social media, messaging and light browsing. Dining reservations open 15 days before sailing, and while changes to names, cabins or dates aren’t permitted, it’s an ideal choice for Sailors who know their plans and prefer straightforward savings.
• The Essential fareremains closest to what Sailors know and love today. It includes Classic WiFi for one device per Sailor, with social media, messaging, browsing and audio calling. This option includes a 45-day dining reservation window, along with added flexibility to adjust voyage dates using a Future Voyage Credit. Name changes are also allowed for Sailors Two through Four, making this option a familiar favorite with a touch more flexibility.
• For those seeking more perks and freedom, the Premium faredelivers elevated benefits. For the first time, Sea Terrace categories and below will enjoy a 60-day dining reservation window, previously reserved only for suites. Premium also includes Premium WiFi for two devices per Sailor with streaming and video capabilities, an included Bar Tab (drinks credit), and access to a priority support line for pre-voyage booking. This fare is designed for Sailors who want greater convenience, more benefits and maximum flexibility.

  For RockStar and Mega RockStar Quarters, VoyageFair Choices brings one important upgrade: dining reservations now open 120 days prior to sailing, giving these Sailors the earliest opportunity to curate their onboard experience. All other elevated inclusions – from Richard’s Rooftop and priority boarding to curated in-room bars, dedicated RockStar Agent service and daily Bar Tabs for Mega RockStars – continue to define the RockStar journey, ensuring these Sailors enjoy the exclusivity and luxury that set Virgin Voyages apart.   Virgin Voyages is also raising the bar on transparency by displaying service gratuities as a separate line item at the time of booking. Previously bundled into the fare, these contributions will now be shown clearly so Sailors know exactly how they are applied. The total cost of a voyage does not change, and Sailors may prepay at a discounted rate of $20 per Sailor per night or settle onboard at $22 per Sailor per night. Once covered, that’s it – there are no hidden charges, no surprise gratuities and no tipping expected anywhere onboard. The singular gratuities line item, offered visible upfront, reflects the brand’s commitment to clarity and its ethos of keeping the experience easy, transparent and free of nickel-and-diming.   What remains unchanged is the heart of the Virgin Voyages experience: Always Included Luxury. Every fare delivers more than $1,000 USD in value, including diverse dining from world-class chefs, unlimited group fitness, unlimited WiFi, soda, still and sparkling water, as well as entertainment that pushes boundaries. Once onboard, Sailors have the freedom to curate their own adventure, whether that’s through bold culinary experiences, innovative entertainment, fitness and wellness or late-night celebrations. Virgin Voyages continues to evolve its experience so that every voyage is unique and unforgettable.   Saverimuttu concluded, “2025 has been a record year. Virgin Voyages is now firmly on the map and the undisputed No. 1 cruise line. We’ve won Travel + Leisure’s best mega-ship ocean cruise line three years running and have cemented this brand as the go-to option for those seeking an adult-only vacation. But we’re just getting started. From day one, this brand has been built on feedback alongside our fans, Sailors and First Mates, because it all starts with our people. VoyageFair Choices is about opening our doors even wider, giving more travelers the chance to experience the joy, connection and freedom of sailing with us. It’s a new way of putting people first and shaping the future of travel.”   The new fare model will go live for all new bookings beginning Oct. 7, 2025. For more information, visit www.virginvoyages.com/voyagefairchoices.

 

A first-of-its-kind sailing brings true crime fandom to sea with strong group potential, built-in demand and generous commissions for travel advisors

  Virgin Voyages is setting the stage for something unforgettable and First Mates are front and center. The award-winning, kid-free cruise line is teaming up with iHeartMedia, the No. 1 audio company in the U.S., to launch the True Crime Voyage, a five-night Caribbean sailing that transforms podcast fandom into a fully immersive, at-sea experience. Departing Oct. 10 from Miami, this limited-edition sailing isn’t just buzzworthy – it’s strategically designed for trade success.   Virgin Voyages’ travel advisors – known affectionately as First Mates – are equipped with an experience that hits every sales sweet spot. Themed, time-bound, culturally relevant and ripe for group bookings, the True Crime Voyage offers a fresh hook for new-to-cruise clients and a premium experience fans are actively seeking out. As with all Virgin Voyages’ itineraries, First Mates benefit from competitive commissions, attractive group incentives, no non-commissionable fares (NCFs), and a guest experience that’s never diluted by surprise fees or upcharges.   “We’ve tapped into a massive fandom and paired it with our uniquely elevated product,” said Nathan Rosenberg, Chief Marketing Officer and head of sales at Virgin Voyages. “This gives First Mates something different to sell with an experience built on passion, pop culture and premium value. The demand is already there; now advisors can be the ones to bring it to life.”   Sailing on Valiant Lady to Puerto Plata and Virgin’s exclusive Beach Club at Bimini, the voyage is built around some of iHeartMedia’s most captivating true crime podcast titles, including Betrayal, Buried Bones and Stuff They Don’t Want You to Know. Throughout the journey, Sailors can anticipate live podcast recordings of their favorite shows, behind-the-scenes “How to Podcast” workshops, exclusive meet-and-greets with top hosts, special giveaways and themed cocktails and bites inspired by infamous cases.   For First Mates, the appeal extends well beyond the theme. Virgin Voyages’ always-included pricing model covers more than 20 eateries, gratuities, Wi-Fi, group fitness classes and essential beverages, making it easier for advisors to close the sale. There’s also no upsell fatigue for travelers and no NCF deductions cutting into advisor earnings.   “This exclusive, one-time-only itinerary is the kind of product that drives new conversations and bookings,” Rosenberg added. “We’re giving First Mates a reason to reach out, reengage past clients or tap into niche groups. It’s exciting, bookable and profitable.”   This True Crime Voyage marks the start of a bold new evolution in Virgin Voyages’ immersive experience platform, one that brings the cultural conversations, trends and fandoms shaping pop culture to sea. Building on Virgin’s signature approach to storytelling and connection, the sailing introduces a new way to fuse entertainment, access and travel through a growing lineup of genre-driven voyages that celebrate what today’s Sailors are most passionate about, from true crime and comedy to wellness, music, food and beyond.   Trade partners can access sales tools and marketing assets now at FirstMates.com, Virgin Voyages’ dedicated advisor portal.   “We designed the True Crime Voyage to tap into something people are already passionate about,” Rosenberg said. “But we built it to make selling simple, profitable and fun because that’s what First Mates deserve.”

 

Spice Girls Icon, Melanie C, and Disco Legend, Kathy Sledge, Set to Ignite the High Seas Experience

  The No. 1 cruise line in the world, Virgin Voyages, is unveiling plans for a 2026 Red Hot Sailing Club Voyage aboard the stunning Brilliant Lady and announcing Spice Girls alumna, Melanie C, along with disco icon, Kathy Sledge, as headliners for the brand’s remaining 2025 Celebration Voyages. The newly named Red Hot Sailing Club Voyage – departing Miami for the Caribbean on March 12, 2026 – continues the music-fueled legacy of the Celebration Voyages while elevating the experience for loyal Sailors with fresh entertainment and programming.   Building on the momentum of Nicky Jam, the reggaeton superstar who is currently headlining the Miami Celebration Voyage aboard Valiant Lady, Virgin Voyages is thrilled to announce two extraordinary artists for its remaining 2025 sailings from Athens and Lisbon. These final Celebration Voyages – before the series transforms into the Red Hot Sailing Club for 2026 – promise to deliver unforgettable musical experiences at sea.   Lisbon Celebration Voyage Featuring Melanie C   Departing from Lisbon, the July 22, 2025 Celebration Voyage aboard Scarlet Lady will be headlined by award-winning musician, Melanie C, the chart-topping British pop artist and DJ best known as Sporty Spice from the iconic Spice Girls. Celebrating their 30th anniversary this year, the Spice Girls have sold more than 100 million records worldwide, establishing themselves as the most successful female group of all time. Melanie C’s musical versatility and energetic performances have earned her critical acclaim, including three World Music Awards and a BRIT Award, but it’s her Virgin Music legacy and style that make her a perfect match for the world’s best cruise line. She’s a formidable solo artist and accomplished DJ who will bring a bit of pop nostalgia and style to the Virgin Voyages decks.   Melanie C will take over a five-night sailing departing from Lisbon, Portugal. Calling in Porto and La Coruña before concluding in Portsmouth, UK, the voyage offers a perfect blend of coastal charm and bohemian spirit. When Sailors aren’t enjoying the historic cobblestone streets, stunning beaches and vibrant local cuisine, they’ll revel in the brand’s signature mix of relaxation and adventure. At night, Melanie C brings her unmatched energy and spirit to an electrifying DJ set and performance with Girl Power energy that made her a global sensation.   Athens Celebration Voyage Featuring Kathy Sledge   Departing May 18, 2025, Resilient Lady – embarks on an 11-night Mediterranean journey from Athens. With trendsetting style and musical flair, the legendary Kathy Sledge of Sister Sledge fame, takes the helm. Kathy is the distinctive voice behind anthems "We Are Family" and "He's the Greatest Dancer" and has been a cornerstone of disco and dance music for decades. Her timeless global anthems have earned her multiple gold and platinum records, with "We Are Family" being inducted into the Library of Congress National Recording Registry as a culturally significant song.   Guaranteed to rock the ship with her distinctive vocals, Kathy’s extended Mediterranean odyssey departs from Athens before calling in Istanbul, Ephesus, Santorini, Rhodes, Mykonos and Crete. The itinerary presents a rich tapestry of experiences, from ancient ruins at the crossroads of civilisation to sun-washed island villages flanked by the blue Aegean sea. With Kathy Sledge's soulful performances as the soundtrack, Sailors will discover the perfect harmony of historical exploration and contemporary entertainment.   Both Melanie C and Kathy Sledge are part of the Virgin Music Group family, creating an authentic connection that enhances the Virgin Voyages experience. Their performances aboard these Celebration Voyages embody the brand's commitment to creating meaningful connections through music and travel.   "We're thrilled to welcome Kathy Sledge and Melanie C home to Virgin for these Celebration Voyages," said Jamie Douglas, Director of Immersive Experiences. "These influential artists – who are both part of the Virgin music family – create remarkable communities through their music, a perfect alignment with the spirit and connection that defines the Virgin Voyages experience. These incredible sailings not only reinforce Virgin’s standing as an iconic company rooted in music, but also serve as a love letter to our epic community of loyal Sailors worth celebrating every day.”

 

Riding the wave of unprecedented success, Richard Branson’s award-winning travel brand dominates the kid-free travel sector

  Virgin Voyages, Richard Branson’s adult-only boutique hotel at sea, celebrates record-breaking revenue and bookings, delivering the strongest trading season in the company's history. Fueled by its most successful wave season to date, the multi-award-winning cruise line has seen a 34% growth in bookings, with revenue up +45% (30% UK).   In addition to these impressive figures, since introducing new, longer itineraries of 8 nights to 14 nights, Virgin Voyages has also reported a more than 50% (40% UK) increase in bookings for these new products, indicating strong consumer interest in new ports and longer voyages onboard the Virgin fleet.   Nirmal Saverimuttu, CEO of Virgin Voyages, said, “These outstanding results show the incredible momentum our brand has built – driven by our Travel Advisors who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry. They love that our size offers a blend of intimate and elevated experiences and real variety. Our record repeat rates are loved by First Mates because another booking is almost guaranteed after their client’s first sailing. The entire Virgin Voyages team couldn't be more grateful. We've created this together, and we remain completely committed to making sure our partners are always appreciated, supported, and rewarded for their trust in us and the journey ahead."   The brand's meteoric rise comes at a pivotal moment as Virgin Voyages continues to make its mark on the cruise industry with its iconic blend of luxury, relaxed sophistication, and signature Virgin spirit. As a further testament to the company’s successful Wave season, Virgin Voyages is also reporting a standout performance in web traffic as one of the only cruise brands to see gains in search, leading the industry with increases up 25%*.   In addition to this, the brand's unique approach to cognitive marketing and non-traditional media has been a significant driver in its growth story, giving it a unique ability to reach new audiences and break through the noise to capitalise on word-of-mouth, referrals, and broad awareness as it often dominates the cruise category in effectiveness measures.   "As a Virgin brand, we are committed to keeping our unique market position and strong customer loyalty. It's because of this focus we have captured the most five star reviews and have the highest engagement rates on social platforms, including Reddit, YouTube and Meta. As the world embraces Gen AI and LLMs we are seeing significant growth for our brand in nontraditional spaces - we've witnessed a 200% increase in ChatGPT brand searches during Q1, demonstrating how our approach is driving meaningful engagement in emerging channels. We are a brand that is much loved, much talked about and much commented on and we embrace that.”   Excitement continues to build as the adult-only travel brand unveils fleet-wide innovations, appealing to continued growth with travelers in their 50’s and 60’s who are looking for a more sophisticated but relaxed environment without kids. Plans include delicious reveals for its award-winning culinary program, new restaurants, expanded menus, seven new entertainment concepts, longer and more sought-after itineraries and the much-anticipated debut of its fourth ship, Brilliant Lady in September 2025. This celebratory moment marks a major brand milestone with all four Lady Ships sailing the Caribbean this fall. Brand-wide homeports will include New York, Miami, Los Angeles, Seattle, Barcelona, Athens and Portsmouth. With the completion of the fleet, Virgin Voyages offers a tremendous amount of choice, from bucket-list itineraries to solar eclipse voyages, along with ports of call ranging from Iceland to the southern Caribbean.   "This is just the beginning of what we know will be our best year yet," concluded Saverimuttu. "We're not just changing how people see and experience cruising—we're redefining what a vacation at sea can be. And we're doing it with our signature mix of style, substance, and innovation that only Virgin can deliver, including exciting new itineraries, new entertainment, new food and of course Brilliant Lady’s debut. Watch this space; we've got some brilliant announcements coming soon that will make waves across the industry."   Virgin Voyages continues to break through barriers, attracting a significant new-to-cruise audience along with 60% repeat Sailors on some voyages. The company, now in its fourth year, has solidified its place as the brand of choice for travelers looking for a fresh, price-inclusive travel experience. Demand for kid-free vacations are increasing within the travel industry, and Virgin Voyages is staking its claim as the ultimate option for exclusively adult getaways.   Last year, Virgin Voyages was the recipient of two major consumer awards, including winning the top spot in its category for both the Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards two consecutive years in a row. To start 2025, Virgin Voyages is already raking in the accolades, with the line’s newest ship, Resilient Lady, winning USA Today’s 10Best No. 1 spot for Best Adults-Only Cruise, Best Dining and Best Cruise Ship for Entertainment.

 

Ahead of the ship’s much-anticipated inaugural season, Virgin Voyages unveils line-up of never-before-seen, original productions for endless entertainment at sea

  When Virgin Voyages’ newest Lady Ship sails into the New York harbour this September, fans and First Mates alike can expect the brand’s award-winning entertainment line-up to be, in a word – Brilliant. Shaped by First Mate (travel advisor) and Sailor feedback, the brand’s commitment to continuous innovation is showcased through Virgin Voyages’ new entertainment, introducing even more comedy, live music and immersive storytelling.   Designed to keep pace with the ship's adventurous spirit, Brilliant Lady will debut seven electrifying, original productions and a variety of new Happenings, a move heavily influenced by the brand’s high proportion of repeat Sailors – a figure that’s up to more than 60% on some voyages. Brilliant Lady will also set the stage for day-to-night entertainment with the return of fleet favorites, all designed to complement the ship’s longer itineraries and diverse destinations. For clients seeking even greater variety in their voyages or wanting to explore the brand on a deeper level, Brilliant Lady’s new routes range from five to 16 nights. Not only can travellers explore new destinations like Bermuda’s pink shores and Alaska’s glacial fjords, but the festival-like Happenings line-up is designed to be anything but dull.   “Brilliant Lady has so much in store for our Sailors and travel advisors. The new incredible additions to our entertainment is just the first reveal in a series of imaginative experiences we’re unveiling for our fourth and final ship,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “Our brand has come so far since our launch in ‘21, and we’re grateful to our travel advisor community for being such an important part of our journey. Thanks to their valuable feedback, we’re constantly challenging ourselves to raise the bar by offering more entertainment and never-before-seen experiences. Not only will Brilliant’s entertainment take us to the next level, but it will also answer the areas where we needed to grow.”   With Resilient Lady having earned the 2025 USA Today 10Best award for “Best Entertainment at Sea,” Brilliant Lady will ride this wave of success as she makes her debut this fall. Harnessing the power of the Virgin brand and Richard Branson’s heydays as a music exec, Brilliant Lady’s entertainment strategy reflects Virgin Voyages’ growth and evolution from an industry disruptor to the No. 1 cruise line in the world. Aboard Brilliant Lady, decadent supper club affairs turn into comedic whodunnit murder mysteries, culminating in electric parties that glow all night long.   Red Room Shows   Red Hot - A high-energy musical revue tracing Virgin’s 50-year legacy through five decades of iconic hits from Virgin Records’ musical catalogue. Featuring archival clips and inspired by the rebellious spirit of Sir Richard Branson, there is something for everyone with this jukebox.   Out of Time - A creative collaboration between Virgin Voyages and No Ceilings, this time-traveling comedy is a wild ride through history thanks to Dr. Victoria Vortex’s time machine. When things go off-track, the road back makes its way through a cavalcade of music, fashion, dazzling flappers and a few acrobatic cavemen.   The Manor Shows   Up With a Twist - Inspired by the roaring 20s is this decadent new installment of Virgin Voyages’ Supper Club Series. Sailors find themselves at Lady Valentina’s Emporium of Excess, which offers both elevated dining and high-concept characters on the menu. Alongside a live band, vintage numbers from yesteryear and summer soundtrack favorites are given a modern twist with audience members even having a say in the show’s ending.   Murder in the Manor - Heavily influenced by today’s true crime fascination and 1980s murder mystery novels, this immersive theater performance blends spectacle, spooky mystery and incredible dancing. Created by No Ceilings, this show puts Sailors front & center. They’ll be tasked with assisting the hapless investigators who seem to keep missing the most obvious clues. Together, they’ll help a plain-Jane figure out who killed her rockstar twin sister.   Duets - A showcase of soulful duets across generations and genres, this stage show features Motown, classic rock and contemporary ballads, all performed with jazz-infused arrangements.   Electric - Dive into the depths of Brilliant Lady’s immersive UV wonderland. Teeming with fluorescent accents, UV reactive ‘fits,’ neon face paint and even a jellyfish parade, this electric dance party is pure luminous joy. Of course, this epic glow party wouldn’t be complete without the Electric Slide (boogie, woogie, woogie).   Disco Reimagined - Studio 72 is getting a major upgrade in this reimagined take on a disco party. Dance breaks and circus moments take hold in a 90-minute explosion of sequins, flared pants and acrobatics so good Sailors will gasp.   Reimagined Fleet Favorites   Scarlet Night Red Room Glow Up - The night that celebrates the octopus goddess and reigns supreme above all others is getting an indoor glow-up when Brilliant Lady makes her way to Alaska’s woody shores. On nights too cool for an under-the-stars, poolside affair, the Red Room will come alive with specialized programming designed to keep the energy as high as it would be outdoors.   Duel Reality - The fleet’s acrobatic flagship returns to Brilliant Lady with its high-flying acrobatics and breathtaking aerial feats. A modern take on Romeo and Juliet, Duel Reality made history as the first cruise ship production to go from sea to land, debuting in Boston last year.   —-   For the first time ever, the entire fleet is making waves with a Caribbean takeover this fall. Voyages promise visits to the world's most popular islands and feature late stays and overnights, a cruise experience that is distinctly Virgin. All four Lady Ships will sail in the same region, equating to more choice for travellers with 28 incredible ports and 44 unique itineraries currently on sale. Longer itineraries of 10+ nights explore the hidden gems of the southern Caribbean while Virgin’s five- to eight-night mid-length voyages often include a stop at the exclusive Beach Club in Bimini, a Sailor favorite. Direct access to Miami and San Juan from major international hubs make it easier than ever for clients and Circles (groups) to set sail with Virgin, while competitive commissions on the voyage fare and bookables (and no NCFs) make it a win-win for advisors.

  Virgin Voyages, Richard Branson’s award-winning cruise line, is charting a new course for group travel with an enhanced program designed to make it easier and more rewarding for cruisers and First Mates (travel advisors) to book their next adventure.   Ahead of the highly anticipated launch of Brilliant Lady and epic itinerary offerings, the cruise line’s Circles program is evolving, now called “Circles, Groups, and Weddings,” offering greater flexibility, richer benefits and improved offers based on agents’ feedback.   Additionally, Sailors will receive a variety of benefits when booking together through their First Mate including up to a 10% travel discount, up to $300 (approx. £235) in free drinks, and a dedicated group dinner at one of Virgin’s six Michelin-inspired restaurants. This new program directly addresses agents’ requests while maintaining the brand’s value proposition, making group bookings simpler and more rewarding while continuing to be extraordinarily fair, flexible, and inclusive.   Circles - this program has been reimagined to give First Mates more time and flexibility to build their groups while offering better perks for their Sailors. Key updates include:  

• • No cabin minimum required
  • No deposit required
  • Richer combinability including My Next Virgin Voyage
  • More time to form a group
  • Price & promotion protection

  One complimentary Sea Terrace for the travel conductor once a 10 cabin threshold is met, or the option of a  2% bonus commission   Groups - an option designed for agents who already have groups that are ready to lock in their getaway and sail together to celebrate a milestone or special occasion.  

• • Eight cabin minimum
  • No deposit required
  • 30-day hold
  • On-board Bar Tab options
  • Price & promotion protection

  Weddings - this option is designed for First Mates who have Sailors interested in getting married aboard one of Virgin Voyages’ ships and also want to book their guests’ accommodations.  

• • No minimum cabin requirement
  • 30-day hold
  • On-board Bar Tab options
  • Price & promotion protection

  With UK revenue up nearly 40% compared to February 2024 from British Sailors alone, and a growing demand for longer Caribbean voyages this autumn and winter, this programme arrives at the perfect time for UK agents looking to offer their Sailors unforgettable experiences.   “Thanks to our incredible First Mates we are having a record Wave season with a more than 60% increase in revenue from February of last year, and a more than 80% increase coming specifically from our dedicated travel partners. We made a commitment to our Travel Advisor community to always take feedback and turn it into action," said Nirmal Saverimuttu, CEO of Virgin Voyages. "This new program is a direct result of listening, learning, and making improvements. The First Mate community is everything to us as we build this brand together and celebrate a record-breaking Wave season."   For the first time ever, all four of Virgin Voyages’ ships will be sailing in the Caribbean later this year, giving travellers more options to escape to paradise. With exciting ports of call across the region including Grand Cayman, St. Maarten, and Curaçao, adventure awaits at every destination this winter. Whether it's chasing waterfalls in Jamaica or diving into the vibrant culture of Dominica, Sailors can explore these breathtaking destinations through Virgin’s expertly curated Shore Things.   In addition to the new Circles programs, Virgin Voyages remains committed to staying NCF-free while also leading the industry with some of the highest commission rates available, offering seamless booking experiences and support, and delivering an award-winning experience for Sailors.

  Our ships are red, the sea is blue, and this Valentine’s week, Virgin Voyages is announcing major updates – it’s true! From enchanting Caribbean itineraries, savoury new menu items at Extra Virgin and Gunbae, and Brilliant new shows – including the second run of the brand’s hilarious Comedy Fest – Virgin Voyages is heralding in a new era of excitement, even kicking off the festive season with Scarlet’s Valen-tunes Spotify playlist.   Cupid must have an affinity for the world’s No. 1 cruise line as Feb. 14 is a holiday forever etched in Virgin Voyages’ history. Celebrated as the day Richard Branson’s award-winning travel brand took delivery of its first ship, Scarlet Lady, Virgin Voyages also opened the doors to its palm-grove inspired Terminal V at PortMiami, complete with a 718 street address to earmark Branson’s birthday. Since then, Sailors, Crew, local communities and First Mates (travel advisors) have fallen in love with Virgin Voyages, and this Valentine’s Day, the beloved cruise line is giving fans five (more) sweet reasons to set sail the Virgin way.   Reason 1: Love is better when it’s shared   Solo travel, especially among women, is on the rise, NBC Reports*, and though Virgin Voyages is primed for individual exploration with solo cabin categories and Solo Sailor Meet-Ups on embarkation day, the brand also reigns supreme as the ultimate group getaway. Whether celebrating a milestone birthday with friends, coordinating a multi-generational family reunion or hosting an epic bachelor or bachelorette party, group travel comes with major perks.   For parties of eight or more, a 10% travel discount, up to $300 (£242.25) in free drinks and a dedicated group dinner at one of Virgin’s six Michelin-inspired restaurants are just a few of the benefits of booking together. To take the group voyage to the next level, the brand will soon roll out enhanced welcome amenities including fresh blooms, bubbles (Champagne or prosecco), chocolate and beer buckets to say “bon voyage” in style.   Reason 2: Fall for bold new flavours   Virgin Voyages’ menus are getting a delicious new refresh at both Extra Virgin and Gunbae. At Extra Virgin, the ship’s Italian-inspired trattoria, new pastas, arancini, seafood risotto, and roasted monkfish are just a few of the additions coming to the fleet in May. Gunbae, the only Korean BBQ at sea, will keep a few Sailor favourites while refreshing the menu with the addition of shrimp kimbap rolls, bulgogi fire meat, and bo ssam (whole roasted pork butt with oysters and caviar), all debuting this July. Additional culinary announcements for Brilliant Lady’s inaugural season will be shared over the coming months.   Reason 3: Head over heels for new entertainment   Scarlet Lady’s recent glow-up – complete with new suites, VIP poolside cabanas and a glamorous new mermaid – also brought the addition of two eclectic new shows in the ship’s multi-transformational theatre at sea. Bringing it back to New Year’s Eve of 1999 is an interactive Y2K party while the epic, concert-style “It’s a Rock Show-ke” has Sailors belting the entirety of “We Didn’t Start the Fire” and other 80s or 90s classics alongside a live band.   Brilliant Lady, the fourth and final ship in the Virgin fleet, will make her debut in September, premiering several immersive new shows. Among them is an all-out production inspired by Virgin Records’ musical catalogue from the past five decades that celebrates the history, entrepreneurial attitude and rebellious spirit that is Sir Richard Branson. In March, Virgin Voyages will also unveil other entertainment currently in the works for Brilliant Lady’s inaugural North American season.   Reason 4: Set sail on hilarious specialty voyages   When Virgin Voyages fans asked for more comedy, the brand delivered in a big way, amping up its on-board line-up with the LOLz Supper Club series and Festival Stage of rotating comedy driven residencies. Last year, Virgin Voyages introduced Comedy Fest in the UK to overwhelmingly positive reception. This year, Comedy Fest is back by popular demand and returning to British shores. Setting sail Aug. 30 from Portsmouth, the six-night UK edition features headliner Jack Whitehall, the charismatic host of The BRIT Awards. Known for his hilarious Netflix series, sold-out stand-up tours and starring roles in films like the Jungle Cruise alongside Dwyane Johnson and Emily Blunt, Jack Whitehall is bringing his laugh-out-loud comedy to the Virgin Voyages stage.   New for 2025 is a US-based Comedy Festival. Sailors are invited to laugh their aft off aboard this five-night voyage from Miami. Departing Aug. 10 and sailing to Bimini and the sun-drenched village of Costa Maya, this specialty voyage will feature a stacked line-up of can’t-miss comedians.   Reason 5: Enchanting Caribbean itineraries for winter 2026-2027   With watercolour sunsets and ombre blue waters, the picture-perfect backdrops of the Caribbean are enough to make anyone swoon. This Valentine’s Day, Virgin Voyages is mixing things up, unveiling fresh variations of itineraries, all new ports and its first true weekender. Next year, the four-night Fire & Sunset Soirees to Key West and Bimini will adjust schedules. Departing on Thursday and returning on Monday, Sailors can set sail with limited PTO required (or opt for the new Work From Sea wifi should meetings summon).   Virgin Voyages will also add Panama City (Panama) and the gorgeous island of St. Thomas (U.S. Virgin Islands) to its growing list of international ports of call. Winter 2026-2027 also boasts fresh five-night itineraries such as “Jamaican Daze & Bimini Breeze” to Ocho Rios, along with “Cayman Isles & Bimini Beach Miles” to Georgetown.   In one week, Virgin Voyages will also open bookings for the 17-night voyage through the Panama Canal to Miami. The original east-to-west option that went on sale in 2024 was the fastest selling itinerary in Virgin Voyages’ history, so Sailors are encouraged to mark their calendars.

Virgin Voyages just had record breaking sales, shattering previous milestones with Black Friday marking the single highest booking day in its history. For Cyber Monday and Travel Tuesday, Virgin Voyages reported triple-digit increases across the board, including a more than 300% increase in revenue compared to 2023. In addition, the brand is experiencing a more than 60% increase in overall revenue growth vs. 2023, with 2025 projected to be up 50% again. This comes ahead of Wave season. “We are so grateful for the support that we’re seeing from our loyal customers and travel advisor community” said Nirmal Saverimuttu, CEO of Virgin Voyages. “We’re committed to sticking to our roots and not nickel and diming our Sailors, before, during or after their voyage with us.” In addition to occupancy records achieved in the Med and Caribbean this year, the brand has seen excitement around its new Alaska itineraries, longer voyages, including trips to Iceland and solar eclipse sailings in 2026.

  Virgin Voyages, Richard Branson’s kid-free, boutique hotel at sea, announced today an impressive, record-breaking retail period, shattering previous milestones with Black Friday marking the single highest booking day in company history. Hot on the heels of Black Friday, Cyber Monday and Travel Tuesday, Virgin Voyages is reporting triple-digit increases across the board, including a more than 300% increase in revenue from 2023, and equally, a +300% increase in bookings compared to this period last year. In addition to these notable outcomes, the brand is experiencing a more than 60% increase in overall revenue growth vs. 2023, with 2025 projected to be up 50% again on 2024’s record revenue performance. This news comes as a favorable precursor for the much-anticipated WAVE season, with projections set to surpass any previous records.   “We are so grateful for the support that we’re seeing from our loyal customers and travel advisor community and their passion for the award-winning, kid-free experiences we have created and built from scratch together. Breaking records would not have been possible without our First Mates, and we’re as committed to them as they are to us,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “In an environment where value is disappearing and travelers are feeling the pinch of changes from others, we are doubling down on being an incredible value for Sailors with all our inclusions, such as Wi-Fi, soft drinks, still and sparking water, unlimited fitness classes, no upcharges for specialty dining and more. We’re committed to sticking to our roots and not nickel and diming our Sailors, before, during or after their voyage with us.”   Saverimuttu added, “While also being brilliant to do business with, our travel partners will continue to benefit from our no NCF policy, earning commissions from everything they sell.”   In addition to occupancy records achieved in the Med and Caribbean this year, the brand has seen a lot of excitement around its new Alaska itineraries, the introduction of longer voyages, including trips to Iceland and solar eclipse sailings in 2026. Further, Virgin Voyages’ new Annual Pass product, the first ever year-long voyage where passengers can hop on and off any ship, any time - has received dozens of inquiries from adventurers all over the world and expects to sell out before the end of the year.   “We have a lot to look forward to in 2025 with our new ship, Brilliant Lady, setting sail, Scarlet Lady back from her ‘Glow Up,’ the introduction of longer itineraries and new home ports such as New York, Los Angeles and Seattle. Plus Sailors can look forward to more food and entertainment innovations including new dining concepts, such as Lucky Lotus,  and new production shows, live music and comedy all rolling out fleet-wide,” said Saverimuttu. “We continue to see really strong repeat cruisers – up to 60% on some voyages – but are also breaking through to new audiences with more than 70% of our Black Friday and Cyber Monday bookings coming from Sailors new to the brand, with a significant number being new to cruise. This further solidifies our place as the brand of choice for travelers looking for a fresh, price-inclusive travel experience. We believe this really shows the power and appeal of a kid-free vacation, a position in the travel industry where Virgin Voyages is also fast becoming the brand of choice for adult-only holidays.”   On the heels of a record-breaking season and year, Virgin Voyages also took home two major consumer awards, winning the top spot in its category for both the Condé Nast Traveler’s Readers Choice Awards and Travel + Leisure World’s Best Awards, two consecutive years in a row – a rare industry designation. To further the brand's award-winning track record, Virgin Voyages was the first and only cruise line in history to sweep the Cruise Critic awards, taking the top spot in all categories in 2023.

Virgin Voyages sets course for the Last Frontier in the summer of 2026 aboard Brilliant Lady, the line’s newest ship. The cruise line has just unveiled what guests can expect on the upcoming Alaska cruises. Seven- to 12-night itineraries depart from Seattle and Vancouver starting with the MerMaiden voyage (May 21-28). Alaska cruises will visit Ketchikan, Sitka and sail the Tracy Arm Fjord. Brilliant Lady will also dock in Prince Rupert, BC. Access for presale passholders opens this week, while itineraries go on sale for the general public starting November 13. Shore excursions offered include whale watching, salmon fishing, glacier trekking, lumberjack shows and dog sledding. New ‘Treat Yourself’ culinary enhancements will feature locally sourced Alaskan seafood. Virgin Voyages' CEO Nirmal Saverimuttu said, "Soon our Sailors can visit one of the world's most incredible destinations, all while enjoying new and exciting artists, chefs and musicians." Debuting in September 2025, Brilliant Lady kicks off her inaugural season in New York with voyages from Miami, LA and Seattle planned in the months that follow, including a 16-night sailing through the Panama Canal. In addition to Alaska, the Virgin is unveiling an additional seven-night itinerary from Los Angeles. Highlights include Cabo San Lucas, magical Mazatlàn and Puerto Vallarta. 

Related News Stories:  

 

Expeditions to the Last Frontier on sale Nov. 13

  Did Juneau that Virgin Voyages is sailing to Alaska? Voted the best large-ship liner in Condé Nast Traveler’s 2024 Readers’ Choice Awards and the best mega-ship liner in Travel + Leisure’s 2024 World’s Best Awards, Sir Richard Branson’s brilliantly disruptive travel company is setting course for the Last Frontier in the summer of 2026. From cascading waterfalls to vast rugged landscapes, Alaska’s gripping wildlife and sprawling vistas await between May and September. Brilliant Lady, the newest ship in Virgin’s impressive fleet, will celebrate the grand finale of her inaugural North American tour with 17 new voyages – heroing 12 awe-inspiring destinations. Access for presale passholders opens on Thursday, while itineraries go on sale for the general public starting Nov. 13 with inaugural season pricing expected to rise quickly.   Just in time for peak orca season, Brilliant Lady will offer Sailors a front-row seat on an unforgettable journey to the Pacific Northwest’s woody shores. Ports of call promise the adventure of a lifetime and the rare chance to witness majestic creatures in their natural habitat. There will be opportunities to spot bald eagles, seals and humpback whales, while salmon fishing, glacier trekking, lumberjack shows and dog sledding are just a sample of Shore Things on offer.   Seven- to 12-night itineraries depart from Seattle and Vancouver with stops in Alaska’s magnificent wilderness and Canada’s untouched northwest. The MerMaiden voyage (May 21-28), for example, departs from the Emerald City and spends a day sailing to Ketchikan, a quaint village located amongst the Tongass National Forest. From there Brilliant Lady docks in verdant Sitka –  the iconic seaside town teeming with local culture that inspired Ryan Reynolds’ and Sandra Bullock’s rom-com “The Proposal” – followed by a day voyaging up the impressive Tracy Arm Fjord. Brilliant Lady will also dock in Prince Rupert (British Columbia), a picturesque coastal town offering cosmopolitan amenities, before spending a final day travelling back to Seattle.   With all of the incredible wildlife that lies beyond Brilliant’s bow, guests are spoiled for spaces to take in the sights. Sailors can wrap up in their warm, knitted cabin blanket with a cup of hot cocoa or glass of Moët and marvel in the serene beauty as 86% of cabins boast balconies with hand-woven hammocks. The Galley, Virgin’s food hall with food all included, offers floor-to-ceiling windows so Sailors never miss a beat, while cosy daybeds at The Athletic Club and The Dock make for desirable outdoor viewing spaces. Even The Runway, Virgin Voyages’ suspended running track, can serve as a sightseeing platform, making morning runs even more exhilarating. For foodies, new “Treat Yourself” culinary enhancements will feature locally sourced Alaskan seafood.   Virgin Voyages’ CEO Nirmal Saverimuttu said, “We have incredibly high repeat rates, so our Sailors are always challenging us to seek new horizons; they always want to know ‘where else can we sail with Virgin?’ This brand is charting new paths, and the sold-out response to our Front(ier) of the Line passes earlier this year showed us just how sought after our Alaskan itineraries are. We continue to reach for the high seas with our itineraries, with Brilliant Lady being no exception. Soon our Sailors can visit one of the world’s most incredible destinations on the No. 1 cruise line, all while enjoying new and exciting artists, chefs and musicians that bring the Virgin vibe.”   Following the announcement of Brilliant Lady’s North American tour, bookings for the coveted US itineraries surpassed anticipated demand. Debuting in September 2025, Brilliant Lady kicks off her inaugural season in New York with voyages from Miami, LA and Seattle planned in the months that follow, including an epic 16-night sailing through the Panama Canal. The bucket-list Alaskan voyages, however, really stole the show. In May, 2024, members of the brand’s Sailing Club – Virgin Voyages’ loyalty program – were offered a chance to snag Front(ier) of the Line passes to pre-purchase the limited Alaskan itineraries. After selling out, the Front(ier) of the Line passholders get booking access starting this week, with voyages opening to the general public on Nov. 13. In addition to Alaska, the brand is unveiling an additional seven-night itinerary from Los Angeles. Highlights include Cabo San Lucas, magical Mazatlàn and charming Puerto Vallarta.   Virgin Voyages is a brand that believes in offering its Sailors more value and more choice without nickel and diming at every turn. Always included and built into every voyage fare is specialty dining and Michelin-inspired food, essential bevvies, high-speed wifi, gratuities, group fitness classes and entertainment.   To take advantage of the incredible value and start planning a brilliant getaway to explore the glacial waters and aurora-lit skies of the Pacific Northwest, travelers can sail on over to www.VirginVoyages.com or contact their First Mate (travel advisor).