Our story begins in 1993, with our founder Willem Niemeijer’s idea to provide a one-stop travel company for those wishing to experience an off-the-beaten track alternative across Thailand and Indochina. His vision: to create a company where sustainability is the all-encompassing motivation for success.. Today we are an owner, partner and operator of several entrepreneurial travel and hospitality ventures in Asia, including Khiri Travel, GROUND Asia, Anurak Community Lodge, Cardamom Tented Camps and YAANA Hospitality.. We distinguish ourselves by sharing real experiences that are grounded in the cultural richness of Asia and are champions of the triple bottom-line: we empower our ventures with the values to nurture the people with whom we work, to sustain the planet we all share, and to pursue profits to expand our mission.