Matongo Matamwandi, CEO of Zambia Tourism Agency, highlighted Zambia's appeal. Positioned in South Central Africa, Zambia is gaining recognition for its natural wonders, notably the Victoria Falls and 20 other waterfalls. The country stands out for its commitment to preserving wildlife in its natural habitat and its peaceful, hospitable citizens from 73 tribes. The tourism industry focuses on sustainability, involving local communities and enforcing strict standards for operators. Zambia is easily accessible from major international hubs, ensuring convenient travel. Overall, Zambia emerges as a culturally rich and environmentally conscious destination.  

With more than 70 different historical tribal groups in Zambia, it is not surprising that it has so much to offer. From the larges Bat migration in the world to Sandy beaches. Come and learn more about what more Zambia has to offer: The cultures and traditions, known and unknown destinations, and the variety of products the country has to offer.

Photo credit www.twitter.com/iamthezuba Looking for things to do in Samfya, Things to do in Luapula By Mazuba Kapambwe Samfya is the largest town on the shores of Lake Bangweulu in Luapula Province, Zambia. It is still primarily a fishing district, however, in the last decade, has seen some infrastructure development turning Samfya into a tourism hub. Take a walk on Samfya Beach Take your shoes off, dip your toes in the sand and walk along the Samfya beach, or go for a swim. You can also pack a picnic, set up your chitenge material on the sand and enjoy the breath-taking views of the beach. Fishing The major activity on Lake Bangweulu is fishing. Every morning, when I looked outside my room. I saw fishermen on their canoes go out into the water and in the afternoon, I saw women selling the catch of the day. You can also enjoy fishing like by negotiating with local fishermen to take you out to their boat for a fee. The lodges in the beach town are yet to offer fishing as an activity, so the best would be to carry your own fishing equipment or rent from the local fishermen. Camp out on the Beach Spend a night under the stars! Samfya Marines offer camping on the beach for ZMW 100 per night with your own tent and ZMW 200 with their tent. If camping not your style, Samfya Marines also have chalets. For full price listing, check out my other blog post on ‘Budget Accommodation in Samfya’. Braii on The Beach AJC Beach front has a nice lawn and deck. You can bring your own food, drinks and charcoal and pay ZMW 50 or ZMW 75 if you’d like to use AJC’s coal. You can also swim at AJC for ZMW 50 adults and ZMW 25 for children. Admission to AJC is ZMW 30 per person during weekdays and ZMW 50 during the weekend. Children under 10 enter free. Go On A Boat Cruise Samfya Marines has a boat and offers sunset cruises as well as jet skis depending on the season. Call ahead to ask if the lodge is offering these activities at the time of your travel. Chilubi Island Day Trip Go down to the Samfya Harbor to take a day trip to Chilubi Island, located about 100 kilometers from the harbor. There is a vintage disused yellow fishing boat, and a more modern boat which takes travelers on one way or return trips to the island. Get a Workout. Get a few friends together and team up for a game of beach volleyball on the shore. AJC sometimes has a net set up, or you can bring your own. Have you been to Samfya? What activities did you do while there? Share your list of things to do in Luapula

  Many operators in rural areas rely on renewable energy sources - solar or hydro primarily. Many also have programmers in place to reduce waste on site and are increasingly paying attention to recycling and doing what they can to be as sustainable as possible in their operations. Join Graham McKenzie as he speaks with experts on the subject of Sustainable Tourism in Zambia.

  Zambia is truly spectacular. It offers experiences that very few other places can. The enchanting fresh air, friendly people, and unrivaled nature leave you with a sense of belonging, making it hard to go back home by the end of your magical journey through Zambia. Around every corner, there is a new adventure waiting and unique Zambian experiences. From visiting the mighty Victoria Falls to guided safari tours down the Lower Zambezi river. Join us as we have a look at Tourism in Zambia and what we are missing out on.