Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

 

Elliot Ferguson, President and CEO of Destination DC, highlights Washington, DC’s growing reputation as a vibrant, inclusive global city. Speaking at IPW25, he reflects on the city’s successful hosting of World Pride, its cultural richness, and strategic role in shaping perceptions beyond politics. Ferguson underscores the importance of Brand USA in promoting U.S. tourism internationally and expresses concern over potential funding cuts. Looking ahead, he views the 2026 FIFA World Cup and America’s 250th anniversary as prime opportunities to showcase the U.S.—and especially DC—as a welcoming, accessible destination for global travelers.

 

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