Holland America Line unveils lipstick blending bar experience

Friday, Oct 10, 2025 0

Holland America Line has launched the first lipstick blending bar at sea.

The Blend Bar features a hands-on experience led by beauty consultants, enabling guests to design their own lipstick or gloss.

It is currently available in the beauty section in the onboard shops on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam and Zaandam, and will be introduced on the remaining four ships in the fleet by mid-November.

Blend Bar offers a palette of more than 30 premium pigments, four finishes and over 20 signature flavours.

Working together with the consultant, guests can choose their colours to create a one-of-a-kind hue, match a favourite discontinued colour, or formulate a shade that complements an outfit. Each tailored blend can be made into one of four finishes: butter, crème, matte or gloss.

Once blended, the custom formula is melted and poured into a lipstick mold or gloss tube. Guests can choose a custom name for their lipstick, which will be applied to the tube upon completion. In addition, each guest receives their personalised product along with a formula card listing their selected ingredients for future recreations.

Blend Bar uses products that are free from parabens, sulphates, phthalates and GMOs, as well as cruelty-free, gluten-free and vegan ingredients. The pigments contain antioxidants and SPF for sun protection.

The experience is $65 for a custom lipstick or liquid matte, and lip gloss is $60 per tube.

Carole Biencourt, vice president of onboard revenue for Holland America Line, said: “Today’s travellers are looking for more than just a holiday – they want exclusive experiences like Blend Bar that feel personal, immersive and meaningful. We’re excited to launch the first lipstick blending bar at sea, where our beauty-loving guests can express themselves and create a unique souvenir of their time on board.”