Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

 

Patrick Harrison of Tampa Bay Tourism discusses the city’s recovery after recent weather disruptions, emphasizing that Tampa’s tourism infrastructure remained intact despite the challenges. He reassures potential travelers that the city is fully operational and encourages visitors to support local communities. Harrison also outlines an expanded marketing push in the UK, which will kick off earlier this year with a higher budget and new sponsorships, including a partnership with the London Artfare. He highlights the importance of community-focused sports marketing, leveraging sponsorships with football teams like Brentford FC to enhance brand awareness and local engagement.

 

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