Sooner Or Later – The Latest Campaign From Gold Medal Explores Last Minute Breaks And Later Escapes

 

Dnata Travel Group UK’s largest B2B brand, Gold Medal, have launched Sooner or Later today, their latest campaign designed to inspire worldwide bookings into 2025 and 2026.

 

The campaign, complete with a dedicated online hub and a 40-page printed and digital book, features dual pricing for each of the 46 bespoke holiday offers, making it easy for those wanting to compare the benefits and cost differences between holidaying sooner, or later.

 

The destinations featured across this campaign include Florida, USA and Canada, Dubai and Arabia, Indian Ocean and Africa, Far East, Oceania, Caribbean and Mexico, and Europe. From tranquil beaches, vibrant cities, exhilarating self-drives, multi-centre adventures, the best all-inclusive resorts and destinations perfect for theme park fun, customers are sure to find their perfectly timed holiday.

 

To celebrate the launch of Sooner or Later, Gold Medal have three top luggage prizes to give away to agents. To be in with a chance of winning, agents must make a package booking between 22 April and 30 June and register their bookings to be in with a chance of winning. The top prize is a large Samsonite case worth over £400 and a cabin bag worth over £350. The second and third winners will each receive a Samsonite premium cabin bag worth over £350 each. The three winning agents will be announced at the end of the campaign.

 

Sarah Lancashire, Marketing Director, shared “Sometimes it’s tricky to decide when the best time is to go on holiday, but with the introduction of our Sooner or Later campaign, agents and their customers can compare their options much more easily. Seeing the pricing side by side for a last-minute break versus a future escape provides more choice for customers who are unsure when to travel.”

 

The destinations and offers within the Sooner or Later campaign have been hand-selected by the experts at Gold Medal, based on their personal recommendations and years of travel experiences. To discover more, subscribed agents will receive dedicated campaign e-shots throughout the campaign and can stay up to date with the latest things on Gold Medal’s social media channels and website.

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