TimeVallée and MSC Cruises partner for the third time aboard MSC World America

Friday, Apr 04, 2025 0

TimeVallée and MSC Cruises, the world’s third-largest cruise brand, are delighted to announce the opening of its third multi-brand watch retail concept at sea onboard MSC Cruises’ new flagship, MSC World America.

The flagship will depart for her first sailing from Miami on 12 April 2025, where guests will inaugurate the impressive 269 sqm Timevallée store presenting a curated selection of seven of the finest watch Maisons including Baume & Mercier, Cartier, Chopard, Hublot, IWC Schaffhausen, Panerai, and Tag Heuer.

Committed to innovation and excellence, the Swiss multi-brand watch retail concept has adapted its modular retail design specifically to the cruise environment. This unique format will feature TimeVallée brand’s distinct architectural details to enhance the client experience including open exhibition areas and the emblematic elements of the multi-brand concept such as the watchband-inspired marquee.

Travellers on MSC World America will enjoy a distinctive luxury shopping experience combining heritage with modern luxury in an engaging atmosphere. During their stay, they will be invited to explore the captivating world of watchmaking through a variety of themed onboard activities.

Today, in just 10 years, TimeVallée opened more than 50 boutiques worldwide. This new chapter on MSC World Americacontinues to increase its visibility among the American public, with the aim of sharing the horology passion to this market watch enthusiasts and luxury lovers.

Building on two previous collaborations (MSC Seascape in November 2022 and MSC Euribia in May 2024) TimeVallée and MSC Cruises continue to strengthen their partnership. The two companies, both based in Geneva, bring the “Swiss Touch” to the American high seas.

“At MSC Cruises, we are committed to providing our guests with an exceptional and tailored shopping experience. TimeVallée perfectly complements this commitment by offering a curated selection of prestigious watch brands, exceptional watchmaking expertise, and a client-centric approach”, stated Georg Schmickler, MSC Cruises Senior Vice President Onboard Revenue.