Tourism Australia launches campaign in collaboration with Gap 360 to encourage Working Holiday makers to head Down Under - TravelMole

Tourism Australia launches campaign in collaboration with Gap 360 to encourage Working Holiday makers to head Down Under

Thursday, Aug 10, 2023 0


  • Tourism Australia launches social media campaign to inspire young Brits to head Down Under on a Working Holiday
  • The #HumblestBrag competition aims to drive awareness of the increase to the visa’s maximum age from 18-30 to 35 years-old
  • Three bespoke prize packages are on offer from Gap 360, a leading specialist in youth travel


Tourism Australia has launched a social media campaign inspiring eligible young Brits to apply for a Working Holiday Visa to Australia. The campaign will encourage youth travellers who have visited the destination previously to share their favourite Australian adventures   on social media, to win one of three working holiday packages with youth travel specialist Gap 360.


Designed to showcase the incredible lifestyle on offer for those who live and work in Australia, the #HumblestBrag competition calls on anyone who has an unforgettable memory of Australia to showcase their most FOMO-inducing moments across Instagram. Launching today (11 August) and running until 1 September 2023, the competition is also open to those who have not yet visited, to share what they would love to experience in Australia.


Supported by a select group of travel content creators who have already undertaken a working holiday to Australia, the competition is part of a wider campaign to drive awareness of the recently announced changes to the Working Holiday visa. On 1 July 2023, the age bracket of the working holiday for UK passport holders increased from 18-30 to 18-35 years old inclusive.


Sally Cope, Tourism Australia’s Regional General Manager for UK & Northern Europe said:


“The age bracket increase to the Working Holiday Visa provides over 16 million1 young Brits with the chance to head to Australia for up to three years, where incredible opportunities and an unbelievable lifestyle awaits – where else can you be in the boardroom at 4pm and by the beach an hour later? The #HumblestBrag competition is the opportunity for a lucky few to begin their working holiday to Australia in style with the youth travel experts at Gap 360. We can’t wait to welcome them Down Under.”


Up for grabs is the grand prize, the Ultimate Working Holiday To Australia prize package, which includes:


  • Flights from London to Sydney for the winner and a friend
  • 2x 7-day Working Holiday Packages in Sydney: A week of accommodation, loads of fun activities, an overnight beach stay in Port Stephens, and everything you need to kickstart a working holiday
  • 2x East Coast Tours from Sydney to Cairns: 5-week trip up the East Coast stopping at all the major highlights like Byron Bay, Surfers Paradise, and Cairns along with bucket-list adventures to K’gari, the Whitsundays, and the Great Barrier Reef
  • 2x Working Holiday Visas


Two runner-up prizes are also available which includes a Working Holiday Starter Package.


Jane McLellan, Gap 360 Sales Director said: “We are thrilled to be part of this campaign with Tourism Australia, offering entrants the chance to explore Down Under and work at the same time. Gap 360 has long been the go-to for adventurous travellers seeking their trip of a lifetime, and our experts here know Australia like the back of their hand. The packages we’ve curated will give the perfect introduction to life in Australia and set them up to live and play the Aussie way.”

Learn more about Tourism Australia

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