
From world-class wine to glistening beaches – we’ve lost count of the number of reasons to visit Australia. But, just for the record books, here are a few of our favourites.
Our beaches are divine
When you think of Australia (besides kangaroos and koalas) you probably think of sunny beaches and rolling waves – and you’d be right! If you visited one beach a day, it would take you 27 years to see them all. Our sandy stretches are home to world-class surfing, unique marine life, striking ocean pools and unbeatable beach culture. So, it’s no wonder Australian beaches regularly rank among the best in the world. Surf, swim, snorkel, sun-worship – there
We’ve got some really big things
How many times can we say Australia has the world’s biggest, oldest or greatest something? A fair few, it turns out.
From the only living organism visible from outer space (the Great Barrier Reef) to the planet’s biggest rock (no, not Uluru – it’s actually Mount Augustus!), many Aussie attractions defy imagination. We’re the world’s biggest island with the world’s oldest rainforest, the world’s whitest sand and the world’s oldest civilization.
The wildlife is weird and wonderful
Did you know that 80 per cent of Australia’s wildlife is so unique it can’t be found anywhere else in the world?
Our exotic animals will make you gasp, laugh and scratch your head, sometimes all at the same time. You’ll be familiar with some – kangaroos, koalas and wombats – others you might not expect. Like harmless whale sharks (swim with them in Ningaloo Reef); the smiling quokka (get a selfie with one on Rottnest Island); the shy platypus (hiding in south-east Australia’s rivers); and one of the planet’s largest birds, the emu.
Sure, you can visit a zoo or watch a wildlife documentary, but there’s nothing like getting up close to Australia’s magnificent creatures in their natural habitat.
The road trips are sublime
When the journey matters as much as the destination, there’s no better way to explore Australia than with a road trip.
Given time, you can enjoy one of Australia’s iconic road trips, such as the iconic Nullarbor Plain crossing – an epic one- or two-week drive traversing the Great Australian Bight, featuring some of the country’s most amazing coastlines and landscapes. More modest road trips include a journey along the Great Southern Touring Route, a family road trip around Kakadu, or the Queensland Great Sunshine Way.
Imagine it now: windows down, sun on your neck and wind in your hair as you cruise along Australia’s incredible coastline. Sounds pretty good, right?
We’re an adventure-seeker’s paradise
Australia’s adventure options cater to every style of explorer, span every corner of the country and cover all domains – the definition of adventure is up to you!
Ocean adventurers can meet the Great Barrier Reef’s Great Eight and come face to face with whales, turtles and over 50 species of shark. Lovers of the skies can enjoy the best scenic flights over Australia, including dramatic air safaris, pub crawls by helicopter and waterway exploration by seaplane. If it’s thrills you seek, you can get your fix with an adrenaline rush. Descend 140 metres (459 feet) down the world’s highest commercial abseil or swim with great white sharks!
Get closer to our ancient culture
Australia’s Aboriginal and Torres Strait Islander communities have the oldest continuous culture in the world, having called this land home for over 60,000 years. There is so much about this country that is spiritual and sacred to Indigenous Australians.
From traditional rock art and dot paintings to didgeridoos and Creation stories, there are hundreds of reasons to include Aboriginal experiences in your trip. The cultures and communities differ in each region, so you can learn a little more about our ancient origins everywhere you go.
Don’t just take our word for it – researchers regularly rank Australia as one of the world’s best places to live and visit (read: laid-back, relaxed, fun). The 2,800 annual hours of sunshine, magnificent native scenery and delicious local gastronomy all contribute to making Australia a land like no other.
It’s easy to smile when Australia is your backyard, and we’d love to share it with you. So, what are you waiting for? Come and see for yourself why Australia is the best place to visit.
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11 Jan 23
NEWS
Tourism Australia campaign ‘Come and Say G’day’ takes offTourism Australia and Qantas have teamed up to lure Brits down under. It is part ...Read moreTourism Australia campaign ‘Come and Say G’day’ takes off - News & announcementsTourism Australia and Qantas have teamed up to lure Brits down under. It is part of the recently launched Come and Say G’day campaign. The multi-market partnership has started in the UK. It includes a series of new ads, social assets and online videos. The ad sees Tourism Australia brand ambassador Ruby the kangaroo brought to life with CGI animation. It encourages international visitors to discover regions as well as major cities. “Qantas is proud to be airline partner for the campaign,” said Qantas CMO Petra Perry. “The campaign is building awareness that international tourists can easily travel directly to Australia.” Tourism Australia will work with Qantas in 10 international markets, including the US, Japan, Korea, NZ and Indonesia. G’day is now available to view on Qantas aircraft via inflight entertainment globally. -
26 Dec 22
NEWS
Call to raise Australia working holiday visa age limitTourism and Transport Forum Australia wants a major change to the working holiday visa. The ...Read moreCall to raise Australia working holiday visa age limit - News & announcementsTourism and Transport Forum Australia wants a major change to the working holiday visa. The peak tourism body said the age eligibility should rise to 50. The federal government is exploring various ways to address chronic worker shortages across Australia. The visa is currently eligible for people up to 35 years old. The working holiday visa provides affordable labour especially in rural areas where there are major worker shortages. It is popular with backpackers. Since reopening, 120,000 visas were approved this year. -
08 Nov 22
TRAINING | COMPETITION
Win a chance to visit Australia in Spring 2023 – complete your training now!'Come and Say G'day' Register here for your chance to visit Australia! Australia's ...Read moreWin a chance to visit Australia in Spring 2023 – complete your training now! - News & announcements'Come and Say G'day' Register here for your chance to visit Australia!
Australia's borders are now OPEN to ALL travelers! From the stunning world-class natural beauty of the landscapes and wildlife to vibrant modern cities and the deliciously diverse culinary delights that only Australia has to offer. Let’s not forget our warm and friendly people, who are excited to welcome back the world for their next vacation. ‘Come and Say G’day’ is an invitation to spend time with us, get to know us, eat with us, drink with us, tell stories, share adventures with us, and above all – embrace the experience that is Australia with us! Become an Aussie Specialist today so you can inspire your clients to ‘Come and Say G’day’ Down Under. Plus, you’ll be in the running to win:- 1 spot on a Spring 2023 fam trip to Australia
- Register at www.aussiespecialist.com
- Complete the ‘Introduction to Australia’ curriculum (max. 90mins)
- Complete the ‘Come and Say G’day’ training course (max. 60mins)
- Watch the short film ‘G’day’ (max. 9mins)
- Complete the ‘Come and Say G’day’ quiz (max. 10mins)
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19 Oct 22
NEWS
Tourism Australia global campaign launchesTourism Australia’s new global campaign, Come and Say G'day, is set to go live Reminding travellers ...Read moreTourism Australia global campaign launches - News & announcementsTourism Australia’s new global campaign, Come and Say G'day, is set to go live Reminding travellers why ‘There's Nothing Like Australia’ it launches in key international tourism markets around the world from 20 October 2022. The multichannel Come and Say G'day campaign includes new broadcast ads (in 60, 30 and 15 second versions), print and high impact Out of Home advertising placements, as well as social, digital, and content marketing. The campaign activity will be enhanced with partnerships with airlines, state tourism organisations, and distribution partners globally. Brand Ambassador, Ruby the CGI animated souvenir kangaroo, has been appearing on billboards around the world in the past week. "Come and Say G'day is unashamedly Australian through the use of a globally recognisable icon in Ruby the kangaroo who goes on an adventure across the country," Tourism Australia Managing Director, Phillipa Harrison said. Ruby is voiced by Australian actress Rose Byrne. A short film, G'day, will premiere at launch events across the world. Alongside a launch event in London, media and viewing events will occur in Tokyo, Singapore, Mumbai, Frankfurt, Berlin, Paris and New York. Come and Say G'day is Tourism Australia's first global campaign since 2016. -
17 Jul 22
NEWS
Australia, NZ specialist expands to the UKBespoke holiday specialist to Australia and New Zealand, TravelEssences has entered to the UK market. ...Read moreAustralia, NZ specialist expands to the UK - News & announcementsBespoke holiday specialist to Australia and New Zealand, TravelEssences has entered to the UK market. Founded by Kiwi Andrew Morten in 2006, the company has a head office located in Zeist, the Netherlands and branches across Germany. TravelEssence says it takes a personal approach with their clients and suppliers and works directly with over 2,000 small-scale accommodations, allowing clients to stay with Australian or New Zealand hosts. Each holiday is unique and custom-made. “As a New Zealander, I want travellers to be able to experience Down Under the same way as the locals do.” Morten said. TravelEssence focuses on trips away from the main tourist areas. “Locals know exactly what places make their country special and unique, and that is the experience they want to share with their guests,” Morten added. -
03 Jul 22
NEWS
Australia ditching Covid vaccine requirementAustralia will this week remove final Covd-19 border restrictions. Health Minister Mark Butler said proof ...Read moreAustralia ditching Covid vaccine requirement - News & announcementsAustralia will this week remove final Covd-19 border restrictions. Health Minister Mark Butler said proof of vaccine will no longer be required for international travellers from July 6. “The Chief Medical Officer has advised it is no longer necessary for travellers to declare their vaccine status,” Butler said. “Unvaccinated Australians, as well as certain groups of visa holders, have been able to travel to Australia for some time. “We will continue to act on the medical advice as needed.” Inbound travellers are still be required to wear masks on Australia-bound flights and follow any state rules requiring masks on domestic flights. The requirement for all travellers to complete a passenger declaration form will also end. “Removing these requirements will not only reduce delays in our airports but will encourage more visitors and skilled workers,” Home Affairs Minister Clare O’Neil said. -
01 May 22
NEWS
Qantas’ Sydney-London flights closer with Airbus dealQantas ’project sunrise plan is edging a step closer to reality. It is set to ...Read moreQantas’ Sydney-London flights closer with Airbus deal - News & announcementsQantas ’project sunrise plan is edging a step closer to reality. It is set to announce a milestone order for Airbus A350-1000 jets. With the A350 jets, Qantas would have the planes needed for non-stop Sydney-London flights. The planes would allow non-stop near-20 hour flights on the flagship kangaroo route, possibly by 2025. It has been a key focus for Qantas but was put on the backburner due to the pandemic. The current one-stop route takes nearly 24 hours, although the shorter route from Perth, in Western Australia is non-stop. Qantas said it would be making a major announcement on Monday. The West Australian newspaper reported the multibillion-dollar Qantas order would include 12 A350s, as well as A321XLRs and A220s. Qantas called non-stop Sydney-London flights the ‘final frontier’ in global aviation. -
There is nothing like Australia - News & announcements
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13 Apr 22
NEWS
Tourism Australia launches new Working Holiday Maker campaignNew data reveals that the trend is expanding in the UK with more than half ...Read moreTourism Australia launches new Working Holiday Maker campaign - News & announcementsNew data reveals that the trend is expanding in the UK with more than half (55[%) of employed 18–30-year-olds stating they are considering quitting their job. Nearly a third (31%) planning to do so in the next year. A study by research company, Censuswide, of over 2,000 employed adults aged 18-30 reveals almost 1 in 5 (18%) of those considering quitting their job in the next 12 months want to travel and/or work abroad The research was commissioned by Tourism Australia to understand the post-pandemic mindset of young working Brits, and to encourage uptake of Australia’s Working Holiday Maker visa. The visa allows them the opportunity to continue their career momentum whilst enjoying an extended stay Down Under for a period of up to three years. With Australia’s borders open, short-term work opportunities in sectors such as hospitality and tourism – typically favoured by young Brits – are readily available once again. When questioned, more than half (57%) of respondents agree they would consider travelling to Australia as a working holidaymaker. Earlier in the year, the Australian government announced changes to the Working Holiday Maker programme to encourage working travellers to head Down Under this year and fill the international labour void left by the pandemic. The update to the visa now allows working holidaymakers to work for the same employer or organisation for more than the previous cap of six months until 31 December 2022. Sally Cope, Regional General Manager for Tourism Australia in the UK & Northern Europe said: “Our study reveals that young Brits are not only seeking a better work/life balance, they’re seeking new and extended adventures.” “Working while travelling in Australia not only means living in some of the most breathtaking destinations on earth, it’s also a chance to add new skills to your CV.”Learn more about : Tourism Australia Tourism Australia Tourism Australia
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27 Mar 22
NEWS
Australia axing pre-departure testingPre-departure testing for international travellers arriving in Australia is set to end within weeks. Health ...Read moreAustralia axing pre-departure testing - News & announcementsPre-departure testing for international travellers arriving in Australia is set to end within weeks. Health Minister Greg Hunt announced the ’milestone’ for Australia’s recovery from April 17. From that date, no pre-departure tests are required but arrivals must still provide proof of double vaccination. All travellers must continue wearing masks on all domestic and international flights.. At the same international cruise ships will be allowed to operate in Australian waters for the first time in over two years. -
22 Mar 22
NEWS
Australia spending AUD60 million to lure back travellersThe Australia federal government is funding a multi-million dollar campaign to boost inbound tourism in ...Read moreAustralia spending AUD60 million to lure back travellers - News & announcementsThe Australia federal government is funding a multi-million dollar campaign to boost inbound tourism in the hardest-hit areas of the country. Prime Minister Scott Morrison announced a $60 million campaign to lure foreign travellers. Tourism Tropical North Queensland will be given $15 million to promote the region, with the rest going to Tourism Australia to advertise in key source markets. It includes outdoor ads in New York's Times Square and London's Piccadilly Circus, as well as TV, online and social media. -
14 Mar 22
NEWS
Cruising tipped to return to Australia next monthTourism Minister Dan Tehan has raised hopes of a long overdue cruise restart in Australia. ...Read moreCruising tipped to return to Australia next month - News & announcementsTourism Minister Dan Tehan has raised hopes of a long overdue cruise restart in Australia. He hinted foreign cruise ships could return to Aussie waters when the existing cruise ban expires on April 17. “I can see no reason why it won’t be lifted and I say to our tourism industry, our travel agents, given what we’ve heard over the last couple of days, I think we can all start planning for that resumption,” Tehan said. It will be ‘a new dawn ’for the cruise industry, CLIA says. “The Australian cruise industry has lost $10 billion over the past two years, and the absence of the ships has disrupted 18,000 jobs, so we are really hopeful now that the government will give us the green light,” said Joel Katz, of the Cruise Lines International Association Australasia. Operators including Carnival Australia and P&O Cruises Australia have welcomed Tehan’s comments. The Federal Government is tipped to confirm the ban will end on April 17, and then a restart schedule for cruise ships will be handed over to state governments to manage.
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Happy first day of #winter Down Under! ☃️❄️ #shorts
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Turns out the #TangaloomaWrecks are just as spectacular from above as they are from below 💙 #shorts
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Ngurrangga Tours | Discover Aboriginal Experiences | Tourism Australia
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Mandingalbay Ancient Indigenous Tours | Discover Aboriginal Experiences | Tourism Australia
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地元っ子がオススメする「3つのシドニー」 | オーストラリア政府観光局
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Explore Northern Kakadu with Kakadu Cultural Tours | It's All Good Down Under | Come and Say G'day
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Explore South Australia with Coast & Co | It's All Good Down Under | Come and Say G'day

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