Virgin Atlantic Elevates Its Customer Experience As Its Latest A350 Takes To The Skies
- Aircraft will feature “The Booth”, a new social space for Upper Class customers
- Upper Class customers can experience wine tasting with new drinks supplier, ‘The Uncommon’
- Customers on the Heathrow to Orlando services will be the first to try out the new experiences
Virgin Atlantic has unveiled a series of new experiences that will be exclusively available on its A350s, which have been designed specifically with its leisure customers in mind.
‘The Booth’ is the latest innovation in Virgin Atlantic’s industry leading social spaces and is available on its A350s with a leisure configuration. Tucked away in the Upper Class cabin, The Booth aspires to create a cosy corner, providing comfy lounge style seating. It offers a number of experiences for two, including private dining and wine and cognac tasting.
The wine tasting experience will see drinks by The Uncommon feature for the first time on-board Virgin Atlantic. The Uncommon is the UK’s number one producer of wine in a can and is paving the way for a new English wine era with its locally grown, sustainably made wine and spritzers. Customers in The Booth will be able to sample a thoughtfully curated selection of three wines from The Uncommon, which include an English White and Rose, alongside a lighter spritzer – perfect to tantalise the tastebuds at 38,000 ft.
For customers seeking a slightly richer experience, a cognac tasting experience with chocolate pairings courtesy of Delamain is also available. Delamain has been crafting some of the world’s finest cognacs for over two centuries and across nine generations. Every Delamain cognac is crafted from deux-de-vie sourced from cognac’s finest terroir, the Grande Champagne. Every customer taking part in the tasting experience will receive a tasting glass to keep as a memento of their Virgin Atlantic journey.
Further experiences on offer in The Booth include ‘Dinner for Two’ private dining for two and ‘Game Time’ where guests can compete with their travel partner thanks to exclusive Virgin Atlantic playing cards.
Customers on the airline’s London Heathrow to Orlando flights, which is at the heart of Virgin Atlantic’s leisure programme, will be the first to partake in the Booth’s new experiences from today.
Corneel Koster, Chief Customer and Operations Officer at Virgin Atlantic, commented;
“We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly. We’re famous for our on-board social spaces and The Booth elevates the customer proposition for our leisure travellers to new heights.
“Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes.”
Virgin Atlantic’s social spaces provide an unique opportunity for customers to interact with each other, alongside the airline’s famous cabin crew. In the coming months the airline hopes to roll out further rich experiences for its customers across its entire fleet.
Virgin Atlantic’s Airbus A350 is powered by Rolls-Royce Trent XWB engines and continues Virgin Atlantic’s investment in a more sustainable fleet. It’s designed to be 30% more fuel and carbon efficient than the Boeing 747s it replaced and is expected to reduce the airline’s noise footprint at its airports by more than half.
The Booth was designed collaboratively by Virgin Atlantic’s in-house design team alongside London design agency Factorydesign.