50% New MICE Buyer and Corporate Travel Manager Register for IT&CMA
Intensive buyer acquisition efforts for IT&CMA and CTW 2012 has attracted close to 800 applications from MICE buyers and corporate travel managers across the world, including new markets such as Austria, Croatia, Czech Republic, Egypt, Finland, Israel, Lebanon, Mexico and Tanzania. The event also has a reported a 50% surge in registrations from Australian buyers.
Noteworthy among the interested buyers this year are American Express, HelmsBriscoe, HPN Global, MCI Group, MMCO World and Thomas Cook Business Incentives.
The 2012 event aims for a 55% of Asia-based buyers and 45% of international buyers. This aggregate 10% shift in focus from last year’s 50/50 split is due to the volatility of the business environment in the UK and US. The hosting committee expects a possible reduction in the purchasing power of buyers from these countries, and predicts that Asian buyers will be able to utilize IT&CMA’s three business days to realize business with shorter lead times.
This year, the Corporate Travel World (CTW) conference programme plans to woo influential travel managers with its quality content and networking opportunities. Said Mr. Darren Ng – Managing Director of TTG Asia Media, "This year, we have introduced a number of initiatives to capitalize on the increased interest in CTW 2012. With the support of our partners, we have introduced a specially tailored conference package which will include air fare, accommodation and conference registration fees for the delegates."
CTW’s increasing popularity and market value is evident through an emerging trend of large multinationals
nominating more than one of their travel professionals to attend. Leading organisations like Accenture (Japan,
Malaysia, Australia, India and Singapore) Shneider (Indonesia, Singapore), General Electric (Singapore, Malaysia, Italy), Bosch (Asia), MSD Merck (Indonesia, Singapore), are examples of this trend.
Initiatives to engage a fresh pool of corporate travel managers have been stepped up through extensive
acquisition of databases from partners, associations, confirmed exhibitors, and strong referrals from sources such as media affiliates and focus groups comprising leading travel managers and decision makers in Singapore, Malaysia and Hong Kong.
This year, the event will focus on drawing corporate participation from new markets that have high potential to
procure corporate events in Asia. Participation from these countries including China, Hong Kong, Philippines and Australia, will allow participants the opportunity for balanced exposure and knowledge sharing.
Charles Kao
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