50% Reduction for Vision Readers on Sustainable Tourism Report 2008
The 4th annual Totem Sustainable Tourism Report is to be released on 9th May – entitled “Understanding and Marketing Sustainable Tourism – Getting the Quadruple Bottom Line.”
Said author and report editor, Valere Tjolle “Even in this last year, Sustainable Tourism information has become more and more complex. This year’s report is intended as an effective tool to enable readers navigate their way through the jungle of information to get the top prize! A sustainable, quadruple bottom line!â€
“On the one hand there are the challenges – food security, climate change, global economic sitution, development & the MDGs, terrorism & political instability. And on the other – powerful marketing opportunities including Facebook, Utube, MySpace and the rest Plus a public that are really up for buying Fair Trade and Organic and living “Lifestyles of Health and Sustainabilityâ€. Never before have there been such challenges and such an enormous opportunity.â€
“Tourism business winners will understand and negotiate the dangers, utilise the opportunities and deliver tangible and sustainable benefits to their balance sheets and profit and loss account. They will reap financial, cultural, environmental and social benefits.â€
The new easy-to-read guide enables the reader to pick a successful way through, and benefit from, the more and more complex agenda for change. Sections include:
– Sustainable Business Opportunities for Travel Agents, Tour Operators, Hotels & Resorts, Spas, Destinations & Visitor Attractions
– Certification survey for sustainable tourism businesses
– Marketing in an ever more complex choice of media and marketing disciplines
– Insider forecasts to the direction the tourism business will take
– Guide to climate change, Carbon footprints and carbon Offsetting
– Mainstreaming CSR and development opportunities for tourism
– Getting your own sustainable USPs
The 2008 report is priced at UK£100, US$200, €120
Travelmole/VISION on Sustainable Tourism readers can benefit from a 50% reduction, and be amongst the first to read the report by ordering pre-publication (prior to 10 May).
For further information contact: [email protected]
With subject “2008 Reportâ€
Valere
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