5000 less visitors to Fiji in 2006
Fiji Live reports that about 5000 less visitors visited Fiji in 2006 compared to 2005, with a provisional breakdown of visitor arrivals released by www.south-pacific.travel, which markets and develops tourism in the South Pacific, shows that there were 545,168 visitors to Fiji in 2006 compared to 549,911 in 2005, a drop of 4743, or down by 0.9%.
With the latest coup taking pace on December 5 military coup, the reults do nto take into accout any post coup decline in visitors, with Fiji’s main tourism markets Australia and New Zealand intially having strong travel advisories against Fiji.
Fiji LIve says that the advisories which are still at level 3 are hurting Fiji’s tourism industry and have seen a decline in visitor arrival, forcing the industry to set up the Tourism Action Group (TAG) to promote and market the country in its key source markets, with the FVB announcing recently that the recovery campaign consumer advertising has been a failure.
www.south-pacific.travel CEO Tony Everitt says that provisional figures indicate that about 1.28 million people visited the region in 2006, up 3% on 2005, confirming tourism is on track to be a significant contributor to pillar 1 of the Pacific Plan economic growth, adding, “This modest growth demonstrates that overall our region’s reputation in key markets is robust, however, we cannot afford to be complacent”.
Everitt pointed out that some South Pacific destinations are having to work extra hard to attract visitors in 2007, saying, “We believe our industry has the potential to be contributing US$2 billion per annum to the region’s economy by 2010, but this will require a lot of hard work, commitment, and investment in product development and marketing by both the private and public sector”.
Report by The Mole
John Alwyn-Jones
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