A Design Renovation Works Wonders for Elk Mountain Lodge
The aggressive online policy of the Elk Mountain Lodge, a Crested Butte, Colorado Bed & Breakfast paid off heavily in terms of Return On Investment. In a smart move to create a stronger and tougher internet presence, Elk Mountain Lodge obtained the professional help of Blizzard to redecorate its website.
Goals That the Lodge Wanted to Achieve Through the Redesign
Through redesigning, the lodge wanted to create a website that would prove an apt representation of what the lodge had to offer its guests. Next, they were looking for a website that would derive more traffic that should convert into bookings, with an eye to the fact that the home page must be interesting enough to bring the viewers further into the site. All these must result in the generation of increased revenue for the lodge.
Improved Presence through Search Engines
The lodge worked in association with Blizzard and made sure that the following plans were executed:
– Optimization of the site for search engines performance for terms like Crested Butte and Colorado
– Expansion of internet market through increased key-word implementation
– Making use of pay-per-click resources to enhance search engine presence
Astonishing Results
Since the redesign of the old website, an exponential increase in the number of viewers to the site was noticed. Not only had the traffic gone up in 2005, than what it was in the year 2004, but also the bounce rate in the site went down from 50% in the previous year to an astounding 5%. This meant that over 95% of the viewers who clicked on the site, moved on to an interior page. This case-in-point goes on to prove the extreme importance of a well-designed webpage.
In the peak months of January and February, the site saw an increase in the traffic of visitors by 61-62%, which is especially impressive for a site that was already very well publicized and popular to begin with. Interestingly, in Google alone Elk Mountain Lodge has over 50 targeted search terms for which the site appears in the “organic” listings of the first two pages of the search engine.
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