A revolution in sustainable tourism marketing is coming

A massive opportunity for sustainable destinations.

Destinations at the forefront of disruptive marketing innovations

All over the world destinations are showing the way to a new tourism marketing revolution.

No longer is the internet seen just as an online distribution channel for the same old same old product range – now it is becoming something much more creative, vibrant and truly market oriented.

Whereas mass tourism, mass production and mass marketing envisaged millions of customers for dozens of offers – tomorrow’s tourism offers the opportunity for dozens of customers on each of millions of really individual, authentic fascinating and fulfilling experiences!

What does this mean for tourism destinations? It offers the opportunity for clever destinations to get precisely the sort of tourism and tourists that fit their specific needs and their unique assets.

Throughout the global travel industry’s distribution networks, massive changes are taking place as the old behemoths are being overtaken at speed by the new disruptive distribution entities.

The old-model commission-heavy OTAs and GDNs are now being challenged by the upcoming disruptive models in the surging collaborative economy –  like AirBNB, Couchsurfing, Getaround and Tripbod amongst many, many others.

All this is a reflection of a marketplace which is changing fast. As the global economy returns to health, massive new markets for quality tourism are opening up. The LOHAS (Lifestyles of Health and Sustainability) market is returning to global growth, new educated, sophisticated markets all over the world are looking for enticing, fulfilling – and sustainable – travel offers.

Clever destinations are seizing these new opportunities presented for really sustainable growth and getting visitor partners who are true fits with what they offer and can bring commitment and support for local economies, local cultural and social initiatives and for local environments..

So, the door is now wide open for clever destinations to get practical benefits from tourism and if you are a destination that wants some of this new business, as a start you need look no further than this guide…

In this years Sustainable Tourism Marketing Guide we have highlighted dozens of destinations from all over the world with new and potent marketing ideas – and who are putting these ideas into action to great effect:

• Breathing new life and massive sustainable benefits into their town centres
• Fostering new entrepreneurs and artisans, independent businesses to eradicate unemployment and provide quality work and training
• Using new funding opportunities to launch effective marketing campaigns
• Building great local food initiatives and supporting local agricultural enterprises
• Utilising really committed local people and expat communities to generate global marketing campaigns
• Practising new methods of getting destination business
• Engaging with tourists before, during and after their visits to heighten the benefit of their visits both to the destination and the tourist
• Identifying and engaging with quality markets bringing tourists who respect and understand the destination.

If your destination feels that quality tourism can bring sustainable economic, cultural, social and environmental benefits, why not learn from other destinations who are creating new frontiers in tourism product creation and marketing – and really benefitting from the new economy?

The guide is available as a .pdf for £100. For destinations who wish to benefit immediately and at a special price there is a current limited availability review offer at £50 with limited availability

Purchase it HERE

Valere Tjolle

NEW SUSTAINABLE/REAL TOURISM INFORMATION & OFFERS HERE