A-ROSA launches dedicated UK website
A-ROSA River Cruises has launched a new site dedicated to the UK market to support travel agents and its UK tour operator partners.
The website details all the destination and cruise information needed to sell A-ROSA cruises and it broken down into five sections: Rivers; Cities; Experiences; Why A-ROSA? and Contact Information.
Each river has its own section with information on the river itself, what is nearby to see, things to do and details of the cruises available.
The new website also details what there is to do in the key cities visited.
The ‘Experiences’ section of the website details all the optional excursions, plus gives ideas for independent exploration in the towns, villages and cities visited.
As the family market is a key area for A-ROSA, the site also allows visitors to search for special family cruises which feature an onboard kids club.
With ‘cruising differently’ as its strapline, the website explains the key USP’s that make A-ROSA stand out from other river cruise lines. Under the ‘Why A-ROSA?’ tab, sections include: sustainability; flexibility; premium all-inclusive; multigenerational river cruising; family friendly; spacious cabins and spa/wellness, with further information on each of these topics.
The website will feature details of every international departure until the end of 2021.
The website is not bookable as A-ROSA River Cruises only sells through agents and trade partners in the UK. Instead it points visitors to its partner brands including: Newmarket Holidays; Shearings Holidays; SAGA Holidays; Titan Travel and Andante Travels. There are also offers from the partners under this section.
Lucia Rowe, managing director of A-ROSA River Cruises UK & Ireland, said:~"Agents have been asking for a dedicated website aimed at the UK market for some time now and I am delighted that we have now achieved this. The site is crisp, clean and focuses exclusively on our international products on sale in he UK, something we haven’t been able to offer before.
"It allows us to offer agents and our tour operator partners an easy to use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USP’s. Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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