Abacus, Air China beef up relationship
Air China has signed to upgrade its reservation inventory participation system to Direct Connect Availability (DCA) by Abacus International.
Abacus’ DCA connectivity enables travel agents to compare rates and availability directly from travel suppliers’ in-house systems.
Abacus DCA also allows airlines to have control of the supply and demand for seats to better cater to travellers’ demand patterns.
Ho Hoong Mau, Abacus division head of airline distribution, said Air China could now better optimise its revenue generation for maximum yields and reach in Asia, while agents had instant access to what’s available.
“It also paves the way for Air China to explore tapping origin/destination (OD) business by using Abacus’ suites of revenue optimisation products like Abacus Married Segments,†said Ho.
In addition to the upgrade to Abacus DCA, Air China and Abacus International have also embarked on a landmark three-year marketing programme that will allow for greater growth by Air China across the region.
In addition to more co-operation opportunities and strategic leverage by the partnership, Air China is able to offer increased fare promotions through the Abacus FareX system.
Ian Jarrett
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