ABTA set to launch Travel with Confidence campaign
ABTA’s Travel with Confidence campaign launches on December 16 and will run until the end of January.
There will be adverts on national radio – Capital, Heart, Classic and Sunrise – plus animations and videos on social media and online sites.
The Capital adverts will target 18-34 year olds, Heart the family market, Classic the over 55s and Sunrise radio the Asian market.
Social media activity will include running 15 second animated ‘stories’ across Facebook and Instagram, plus influencers to promote ABTA and its members.
Victoria Bacon, ABTA’s outgoing director of brand and business development, said: "The ABTA Travel with Confidence campaign will support members’ businesses throughout the extremely important booking period during the festive period and into the New Year.
"Consumer confidence is essential to maintain healthy bookings, particularly in the run up to the Brexit deadline at the end of January, and I strongly encourage members to display the ABTA logo prominently, especially in any campaigns, to tap into its resonance with consumers".
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent